Episode 49 Transcript
Hey everyone, it is me, Lisa, and welcome back to another episode of the Other 99%. Today, I wanted to chat with you about something, and this is probably going to be a quick episode. It’s being launched on Christmas Eve, and if you’re catching this as it drops, I want to say thank you so much for taking the time to be with me on Christmas Eve. I really appreciate it.
We are fast approaching our one-year anniversary, and I’m super excited about everything that this podcast has done. I keep hearing people coming to me through my DMs and PMs. I see the reviews, and I appreciate you all so much. Thank you from the bottom of my heart.
But this episode, I wanted to bring to you before 2025 hits. I want to talk about reasons why people join direct sales. We often hear people say they join the business because they’re looking for a community, more recognition than they get in their everyday life, or personal development. And while I believe those are the main reasons many of us stay in this business, I really think that the majority of people, even though they may not want to say it, joined for the money.
Let’s be honest: money isn’t—and it shouldn’t be—a dirty word. We need to reframe how we think about money. Heck, even if you’ve joined for a discount, I believe you’re joining for the money. Why? Because in the end, you’re trying to keep more of your money in your bank account. Getting a discount on the products you love is about saving money. And there’s nothing wrong with that.
Especially in this day and age, the cost of groceries is astronomical—at least for my family, and I imagine it’s the same for many others. The extra money I bring in from Epicure makes a difference. It helps me provide for my family, allowing me to decide what we want to eat without worrying about the grocery total before checking out. I love that this business is just that—a business.
It’s okay to have a bank account goal in mind when running your business. It’s not selfish; it’s smart business practice. This is a business, and for a business to thrive, it has to make money.
As we head into 2025, I want to leave you with a few thoughts. First, when setting your goals for the year, think about your why. For instance, maybe you want to make an extra $250 a month to help with groceries. That’s your why for starting and sharing the products with your friends and family while earning an income.
Once you have that $250 goal in mind, you can work backward. Let’s use averages for simplicity. If your commission rate is 25%, you need $1,000 in sales a month to make $250. Then, look at your average customer order total. In my back office, I can find this through a performance report, but you might need to calculate it manually. Let’s say your average customer order is $50. That means you need 20 orders a month to hit that $1,000 sales goal.
If you break it down further, it’s five $50 orders a week (based on a four-week month). From there, you can figure out how to get those orders. For example, if a party or event typically generates $250 in sales, then you need to host at least one party a week. If you don’t do parties, that’s fine. Ask yourself: How many customers do I need to reach out to for reorders? How many new customers do I need to find?
Once you have these figures, you can track your progress and plan your next steps to meet your monthly bank account goal. And here’s an important tip: If you’re ahead of the game—for instance, if you’ve already made 10 $50 sales in one week—don’t stop! Keep going. Use that extra income as a bonus, but your weekly goal remains the same.
Over time, as you build momentum, find customers, and establish trust, things will get easier. You’ll provide value, gain reorders, and meet your sales goals more consistently. At first, it might feel overwhelming, but breaking it into smaller, manageable chunks makes it less daunting.
So as we look toward 2025, think about the money you want to bring into your business and what it takes to make that happen. You’ve got this!
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