Blog
Practical Tips. Real Talk.
Simple Systems.
Resources, strategies and honest conversations to help you simplify your business, save time and grow with confidence.
Things I Talk About…
Email Marketing
Websites
Systems & Productivity
Social Media
Business Growth
Life & Mindset
Latest from the
Blog
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Your Lead Magnet Isn’t Working. Now What?
You built the lead magnet. You made the opt-in page. You even posted about it… once. So why isn’t it doing anything? Here are the 7 most common reasons a lead magnet stalls out — and a simple checklist to figure out which one is yours.
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Why No One Wants to Sign Up for Your Newsletter
If your website says “Sign up for my newsletter” and nobody is signing up, your email marketing may not be the problem. Here’s why a lead magnet gives people a better reason to join your email list and how to put one to work in your business.
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Why You Need A Domain Name (A Beginner’s Guide)
Have you ever wondered if you actually need a domain name, or if your Facebook page and Linktree are ‘good enough’? In this beginner-friendly guide, I’ll walk you through why a domain matters, how to choose one that fits your brand, and the one email marketing rule most people don’t know about.
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Latest from the
Podcast
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It’s All About the Yaps!
Susan and I share what we’re learning about talking-to-camera videos, from finding a hook to sounding like yourself.
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What They Say! Canadian vs. American Words
Susan and I take a break from business and compare the everyday words and snacks that get very different reactions on either side of the border.
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Your Friends Don’t Owe You a Purchase: Keeping Friendship and Business Separate
Mixing friendship and business can get awkward, especially when every conversation starts to feel like a sales opportunity. Learn how to confidently share what you offer while protecting your relationships and respecting healthy boundaries.
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