It’s All About the Yaps!

Susan Larimer (00:00)

Yeah.

Lisa Duck (00:00)

I’m

doing this uncomfortable.

And that’s what everybody needs to learn. You don’t have to wait until you’re comfortable. You just

Susan Larimer (00:08)

Right.

Lisa Duck (00:08)

have to figure out how to like overcome that fear of being fully comfortable and get yourself out there.

Lisa Duck (00:17)

Welcome back to another episode of the Other 99% Podcast, where each week we bring you practical tips, honest conversations, and real stories to help you build a business that you truly love. So come on in, grab a coffee, get comfy, and let’s chat.

Lisa Duck (00:34)

Hey everyone, it is me, Lisa, and welcome back to another episode of the other 99%. I’m

Susan Larimer (00:39)

Yeah.

Lisa Duck (00:39)

here with our co-host Susan Larimer, and today we’re talking about something that I mean we knew about for a while, I think, Susan, but we just both started digging into this, what, maybe two weeks ago? Maybe?

Susan Larimer (00:54)

Yeah, not long at all.

Lisa Duck (00:55)

Yeah. So, and um, as soon as I I say it, you guys are gonna be like, oh, I know what they’re talking about, or like.

Um, tell me more. What are you talking about? And it all stems around this thing that’s going around online called the Yap Challenge. And this was this phrase was coined, I think, um, by a creator called Jesse Jean Home. And she just got online and she was talking, like talking to people and just basically yapping.

in her reels on Instagram and it took off. She had people just coming to her because they wanted to hear what she had to say. She was very engaging the way she yapped. And then she had so much interest, she actually did a yap challenge where people came and actually took a course with her that she, mind you, created on the fly.

Susan Larimer (01:57)

Mm-hmm.

Lisa Duck (01:57)

She didn’t

have any plans for this course, but there was such an interest. And she basically taught people how to yap. And it’s kind of funny to think about that.

Susan Larimer (02:06)

So silly.

Lisa Duck (02:07)

It’s like we yap every day. I was saying to Susan, she’s like, Well, we don’t have much experience. I’m like, we’ve been yapping on our podcast for like two years or more now. And how is it any different? Other than it’s like, I’m not yapping to you. I’m

Yapping to my s my camera screen,

right? So

Susan Larimer (02:29)

Right. Yeah.

And it’s similar and there are d major differences. But I remember when you first told me about this and I looked up um Jesse Jesse Jean. Is that her name? Jesse Jean Home, yeah.

Lisa Duck (02:41)

Jessie Jean Holm, yeah, I Holmes I think she’s

uh under on Instagram, yeah.

Susan Larimer (02:46)

Yeah. And I looked her up and I’m like, okay, it’s kinda weird. And then I didn’t really think anything of it. But then um Jessica Carter, who took

Lisa Duck (02:56)

Mm-hmm.

Susan Larimer (02:57)

Jesse Jean’s challenge, like went viral. And so I started following her. I really resonated with her. I connect felt like I connected with her. I feel like, I liked what she was saying. I liked how she said it. I just um

She was more my person than Jesse Jean. And so then we learned that she created this course because everyone was asking her, How do you edit your Yaps? What fonts do you use? What app do you use? Like all these questions. So she

Lisa Duck (03:30)

Mm-hmm.

Susan Larimer (03:31)

again on the fly put together a course. I think she charged $37 the first time. Something like that. And

Lisa Duck (03:40)

Think so, yeah. Yeah.

Susan Larimer (03:42)

made

How much the first time? A hundred and fifty thousand?

Lisa Duck (03:47)

Yeah,

I think it was 150,000. And these, so what they they do is they get the interest and then they open up this this course window, but they only allow it to stay open for like three or four days or something like that.

Susan Larimer (04:02)

Like three days. Yeah.

Lisa Duck (04:04)

Yeah. And then they close it. And you can’t get in when it’s

Susan Larimer (04:06)

Yeah. Yeah.

Lisa Duck (04:08)

closed. Like there’s no like knock knock let me in, please. I want to get in. So then you have that FOMO.

Susan Larimer (04:12)

Yeah. But you can get on a wait list.

Lisa Duck (04:15)

Exactly. And

Susan Larimer (04:16)

Yep.

Lisa Duck (04:16)

then you go on the wait list and then when when she opens it again, the price goes up. All right. And I bought it.

Susan Larimer (04:21)

Yeah. The price went up and this time I bought it because I’m like, what is happening?

So we both purchased it and and it’s great. Um and we learned a lot and I’m still going through it, but she made like seven hundred thousand dollars on this launch,

and we’re like, What in the world?

Lisa Duck (04:41)

Yeah, yeah,

yeah.

Susan Larimer (04:45)

So

we um Lisa and I kind of were like, Okay, we’re gonna we’re gonna do this. Like we’re not doing a thirty day challenge. We’re not announcing, hey, I’m doing a thirty day challenge.

Lisa Duck (04:53)

Well, we can’t

either because we can’t get Jesse Jean’s Yap challenge is officially closed right now. So we couldn’t get in on that challenge even if we wanted to, right? Mm-hmm. Okay, okay, yeah.

Susan Larimer (05:01)

Right. No, but for even for us to like challenge each other and say, I’m

gonna do this, I challenge myself to do this, like no, we’re just like, okay, let’s just try it. So um so we we tried some things and the big thing I think that we both agree on that we love is the edits app. So maybe

Lisa Duck (05:21)

Mm-hmm.

Susan Larimer (05:21)

Lisa, if you want to talk about that, that is an Instagram app that you can use to easily edit

Lisa Duck (05:26)

Yeah, it’s free to use.

Susan Larimer (05:30)

your video. So go ahead, Lisa.

Lisa Duck (05:30)

Yeah. And

and if you if you haven’t downloaded it yet, I would recommend going to your app store and download it because, like I said, it’s free to use and it’s easy to use. So there are so many different functions in there. There’s something called a storyboard where you can map out your um, you know, your flow of your reel. I don’t love that function, but other people like that.

go crazy over that option. I like to sort of like freestyle it and then use the editing portion to just like edit it. So what I typically do um is I just put my phone and I just start talking to my phone. Um

Susan Larimer (06:10)

Mm-hmm.

Lisa Duck (06:11)

I will record within the edits uh app itself because it allows me to use a teleprompter, which number one,

Even if I don’t need the teleprompter, it keeps my eyes at the top of my phone, which if you’re watching this on YouTube, you have a tendency to see me. I look at the person, I don’t look at the camera. I it’s like I’m bad with that and I’m bad on my phone too. So it allows me to keep my gaze up, up closer to the camera, but it allows me to keep on track too, because sometimes I’ll ramble off. But then I just take that and then I’ll I’ll piece it together. Like I’ll cut it and I’ll I’ll

split it and I’ll shorten it and I’ll delete some things and it allows you to put it all together in a nicely neat flowing and that’s the key. The yaps are all about the flow. There’s no spacing. There’s no um there’s no like

Susan Larimer (07:07)

Pauses, yeah.

Lisa Duck (07:09)

dull silences. There’s like you could put a silence in there that it’s like, you know, that dun dun dun like sort of thing like what’s coming that that that um

Pause that it’s like the suspense. Yes, that’s the word I’m

Susan Larimer (07:20)

Suspenseful, yes. Yeah.

Lisa Duck (07:23)

looking for. So you can have all of those things in. But what I love about the Editop is that, um, and if you go to my Instagram, you’ll see that I use it often, is where you put the like the images and then the

little sound effects. And even

Susan Larimer (07:36)

Yeah. Yeah.

Lisa Duck (07:38)

my son, he’s like, um, he’s 22, and he said to me, he goes, Yeah, even though I don’t care what you’re talking about, I still watched it to the end.

Because it was engaging, those those clicks, those sounds, those um pop-ups on on the screen, it kept me watching. And I think that’s the key, right? It’s the key is to get people not just to click on it, but to watch it through to the end. Whether they’re taking your message away and running with it, or they’re just getting to know who you are. That’s what I love about this Yap challenge, right? I’ve I’ve

Susan Larimer (08:13)

Yeah, yeah. And I love going

back to this storybo storyboard. You know, you can script

Lisa Duck (08:18)

Yeah.

Susan Larimer (08:19)

it out as much as you want, but I love the storyboard part because you can, you know, have your like even break it down by sentence. And then

Lisa Duck (08:27)

Mm-hmm.

Susan Larimer (08:28)

you record one sentence. That’s all you do. And you can say it multiple times and then edit the one that you

Lisa Duck (08:34)

Mm-hmm.

Susan Larimer (08:35)

sounds most natural, the one that you like the most. Then go to the next one.

You can choose your favorite video. You can do it many, many times. Choose your favorite one, and then it saves it and then it puts it all together in a yap. So I mean the storyboard’s good. The teleprompter, I’m not I’m still not sure how I feel about it. The one time I used it, I felt like it was it was natural and I really enjoyed using it. But sometimes you just you know what you want to say and you just turn the camera on. I was in the car and turn the camera on and

The video I recorded was like three minutes long. Way too long for a yap. It needs to be like under

Lisa Duck (09:13)

Mm-hmm.

Susan Larimer (09:14)

a minute. So then you cut anything that’s repetitive. Cut, cut, cut. Any um, any pause, anywhere where it you say something, you might think it’s funny, but it doesn’t really relate to the core message.

Lisa Duck (09:26)

Yeah.

Susan Larimer (09:28)

Get rid of it. And then you’re left with this super short because guess what? Our attention spans are like seconds.

Lisa Duck (09:36)

Yeah.

Susan Larimer (09:36)

Seconds

long. We’re like goldfish. Actually I think the goldfish has passed us in attention span. So you have to like hook them quickly and then they’re not gonna stay long. So you better be engaging and say what you wanna say.

Lisa Duck (09:52)

Yeah, and I even I’ve been using ChatGPT a lot. I love my AI and having conversations about this whole yap challenge. And uh he actually told me 220 words is the sweet spot for a yap. Whether or not that’s

Susan Larimer (10:05)

Mm. Okay.

Lisa Duck (10:08)

true, I don’t know. Um, but that’s based on a certain length. That’s um based on attention span. Um, so I try to keep my yaps into that that um

frame that that word count frame. and I’ll what I’ll do is I’ll record them and I’ll actually upload them to Chat GPT

and ask for critiques before sending it out. It’s like, no, I would cut

Susan Larimer (10:32)

Yeah. Yes. I do too.

Lisa Duck (10:36)

this part out or um no, I love that part. And like I know it’s AI.

Susan Larimer (10:40)

Well remember what he said

about one of mine? Do you remember? I put my video in there and he’s like, Whoo, that is a snoozer, Susan. I’m like, my gosh He’s like, You need to cut this, this, and this. He called me a snoozer, so definitely

Lisa Duck (10:57)

funny.

Susan Larimer (10:58)

run it through chat.

Lisa Duck (11:00)

Yeah. And I mean I know it’s AI, but I I it’s just like it’s it’s artificial intelligence. It knows it can source what people like, what you know what’s working out there. So it is a good um a good thing to run your uh anything through like any social content.

But then don’t use it word for word. Like, I mean, I have

Susan Larimer (11:24)

Right.

Lisa Duck (11:25)

him help me with sort of like a script outline too. And I never like it’s not me. It’s not me. I can’t say that, right? So I will take that

Susan Larimer (11:33)

Yeah. The words and

Lisa Duck (11:35)

and I’ll put it in my own words. And it’s funny. that sounds more like you. Of course it is. It’s I wrote it.

Susan Larimer (11:42)

It is

me!

Lisa Duck (11:45)

But there’s yeah,

Susan Larimer (11:46)

Mm-hmm.

Lisa Duck (11:47)

there’s things like that. But I think the biggest thing with Yaps is that you need to start with a good hook. You

Susan Larimer (11:55)

Yeah.

Lisa Duck (11:56)

really do. Like you can’t just say, Hey everybody, um, my name’s Lisa. We’re gonna be talking

Susan Larimer (12:00)

Even nope.

Lisa Duck (12:02)

about it’s like as soon as you like say, Hey everybody, my name’s Lisa, they’re like, see ya. Like, where were you doing? Right. So I

Susan Larimer (12:07)

Scroll done. Yeah.

Lisa Duck (12:10)

think you have um something there that talks about um

Hooks, don’t you? Like what are four four top hooks?

Susan Larimer (12:16)

Yeah, yeah, I do. Uh so basically

you have to like go through your Instagram feed and scroll around and notice what makes you stop. Is it a sound? Is it like a hand in front of the camera? Is it an a facial expression? Is it an animal? Like what what makes you stop and be like, oh, I wanna I wanna watch this? So some things you need to have. There’s four different hooks. There’s a visual hook.

something weird or eye catching. And I know Jessica Carter, she would always like put her hand up to the the camera because then you’re seeing it and you’re like, wait, what is she doing? You’re hooked.

Lisa Duck (12:53)

What is she doing? Yeah.

Susan Larimer (12:54)

You want to see it. Um another one is an auditory hook. So a fun sound and the edits app has so many sound effects. So you can start with like a bell or maybe something that sounds like your phone ringing or

Some kind of sound or people are scrolling if you have the sound on. Sometimes I usually scroll with my sound off because it’s like all these noises. Um,

Lisa Duck (13:14)

Yeah. Yeah.

Susan Larimer (13:18)

so some kind of sound. Um, a verbal hook, which is written. So that’s text that you can put on the screen. So if you’re scrolling and someone’s like, I don’t know what would be a good um, I don’t know, don’t miss this or

this is I the one I did, I said this is for my girlfriends. Um, so some kind of title. It doesn’t have to be the title of your your um your yap, but something that will catch their attention visually. Um,

Lisa Duck (13:51)

Mm-hmm.

Susan Larimer (13:51)

and then a verbal hook. Whatever you say first, you’re almost like in the middle of a conversation, and those words, and then you can backtrack and give like some background information. But whatever it is, you have to stop.

The scroll. What am I doing, saying or showing that people are going to stop scrolling and watch?

Lisa Duck (14:14)

Yeah, I think my I can’t remember the exact phrasing, but my last one was something like, um, you know, are you tired of asking those dumb questions? And there people are like, what, what? It’s either

Susan Larimer (14:26)

Mm-hmm. What a dumb question.

Lisa Duck (14:28)

like what dumb questions or oh god, yes, I hate asking the you know, it’s it’s relatable and it draws them in enough to keep listening to the next little bit. So it’s that one phrase that’s gonna stop the scroll.

And the beauty of it is when you’re putting it in the edits app, you’re gonna have that voice coming through, but you’re also gonna have the captions. So for the people who aren’t listening, they can still read. Like, are you tired of the asking that dumb question all the time? They can see it on the screen. So um yeah, always captions on with your uh with your yaps. Um, because I can’t.

Susan Larimer (15:05)

Yes. And I learned too,

even good.

Lisa Duck (15:09)

I was gonna say I can’t remember what the the stats were, but way more people watch reels with the sound off than they do with them on. So

Susan Larimer (15:16)

Yeah. Yeah. And

with the edits app, you can even you can do one word at a time, but I actually heard that it’s better to do like a phrase because if it’s one word, you’re making people’s brain and eyes work too much. So you want

Lisa Duck (15:32)

Mm-hmm.

Susan Larimer (15:32)

to make the visual message very easy and not like stressful, like one word at a time. No, do like a phrase at a time. Um yeah. So we’re

Lisa Duck (15:42)

Yeah. And the

Susan Larimer (15:44)

having a lot of fun with it.

Lisa Duck (15:47)

I think, yeah,

Susan Larimer (15:47)

Um

Lisa Duck (15:47)

I think this is our thing. Like we I I love YouTube, but I found the editing process I love YouTube.

Susan Larimer (15:53)

I thought you were gonna say I love you too. I love you too.

Lisa Duck (16:00)

Like with YouTube, I found that the editing I found that the editing was like it was very overwhelming. Like it was something

Susan Larimer (16:07)

Yeah.

Lisa Duck (16:08)

I felt like I always had to have everything so press and proper and and and

Susan Larimer (16:14)

Yeah.

Lisa Duck (16:14)

it drove me crazy.

Um, so I think once I get more comfortable with this yapping to just my phone, I think I

Susan Larimer (16:22)

Mm-hmm.

Lisa Duck (16:23)

might be able to go back to YouTube and

Susan Larimer (16:26)

Mm.

Lisa Duck (16:26)

do like a long form yap, like a 10 minute yap.

Susan Larimer (16:30)

Yeah. Yeah.

Lisa Duck (16:32)

And I think I’m gonna become more natural on camera doing that. And it’s like it’s funny because people always say, Lisa, like you’re on camera all the time, you do these recordings. It’s still not the same, right? I mean

Susan Larimer (16:44)

Right. Yeah.

Lisa Duck (16:46)

Especially, I mean, I love the fact that I have Susan as my co-host because when I was at the beginning of this podcast doing solo episodes, I used to drive myself crazy

Susan Larimer (16:56)

I don’t know how you did it.

Lisa Duck (16:57)

because it’s like, oh my goodness, I’m just talking to myself for like 15, 20 minutes. And it’s

Susan Larimer (17:04)

Yeah.

Lisa Duck (17:05)

like, oh, it’s so much easier to talk back and forth and you know, get the interaction going together than it is to just, yeah, but myself.

But now here I am

Susan Larimer (17:15)

Yeah.

Lisa Duck (17:15)

yapping again to myself.

Susan Larimer (17:19)

But it’s short. And I have, you can repurpose it. So when I did a yap, I posted it on Instagram, I shared it on Facebook, and I shared it as a short on YouTube.

And it was interesting

Lisa Duck (17:31)

Mm-hmm.

Susan Larimer (17:32)

because in one place it might have gone like I’m not gonna say viral, I’m gonna say like 1500 views. On another

Lisa Duck (17:38)

Mm-hmm.

Susan Larimer (17:38)

place, 13. The same video, but if you post it all those three places, you’re gonna catch different people.

Um and I always joke because I did one and I was in my PJs and you know, you put it out there and you’re you’re not really sure who’s gonna see it. And for some reason all of the older men in our church were making comments. Like, I have a hundred and one year old friend and I love him and he’s like, What were you doing in your PJs with that video? And I’m like, Why didn’t you see that?

Lisa Duck (18:11)

You saw that?

Catching me on Instagram Stop

Susan Larimer (18:15)

Oh

right. Okay, so the next time I did a video and I had just come from the dermatologist and I’m like, okay, what my on my mind and my my yaps are just right now to get to know me. I haven’t been

Lisa Duck (18:31)

Mm-hmm.

Susan Larimer (18:31)

on social media much, so this is just like get to know me. If you want to follow me, like this is who I am. So I um just came from the dermatologist and I’m like thinking, why are and this was my hook.

Why are there so many appointments where women need to get completely naked to go to their appointments? So

Lisa Duck (18:48)

Mm-hmm.

Susan Larimer (18:48)

people are like, wait a minute. So I listed like mammogram, gynecologist, dermatologist, and then went from there. So that one, I’m like, I’m a pastor’s wife, and I I showed it to my husband, and I’m like, okay, how I know like Lisa, is this okay?

Lisa Duck (19:00)

She sends it to me and I’m like, I don’t know, what did your husband say? I think it’s fine, but then I’m me.

Susan Larimer (19:06)

I’m talking about like getting naked and like

So then she’s like, well, I don’t know, what did your husband say? So I showed it to my husband. He’s like, ‘Cause at the end it’s a PSA, public service announcement.

Lisa Duck (19:17)

Mm-hmm.

Susan Larimer (19:18)

Make sure you do your yearly exams. They are uncomfortable. We all hate them, but they are so, so important. So I kind of made light of, yes, we have to go through men don’t have to do any of this. Um, but that was my it was an important message to get out. So

Lisa Duck (19:34)

Mm-hmm.

Susan Larimer (19:35)

I showed my husband and he’s like,

You know, he was laughing. He’s like, I don’t see anything wrong with this. But I was still just thinking of my 101-year-old friend, like

Lisa Duck (19:44)

Ha ha.

Susan Larimer (19:45)

I just didn’t want him to see it. So um, edits and Instagram, they have a trial reels section. So you can show your your edit or your video, your yap, to um people who are not following you already.

And then if it does well, you have the option to share it to your current followers. And I’m like, okay, I think this video would be a good opportunity to try that because then I know this group of people will not see it. And then, you know, the whole point of this is to get new followers and meet new people. So I did it as a trial reel and it did really well. So I have like, I think I have like 1300 views on it.

Um, no comments and I put it as a poll too,

which nobody took the poll,

Lisa Duck (20:35)

Okay.

Susan Larimer (20:35)

so I’m not even sure how that shows up because it doesn’t show on my feed. Yeah, it doesn’t show on my regular feed. Yeah.

Lisa Duck (20:38)

I didn’t notice a poll on yours. Yeah, yeah. When I seen it. No.

Susan Larimer (20:44)

So um so we’re still trying to play around, but I still didn’t share it to my friends because I’m like, okay, I think that’s good there. I’m I’m comfortable with it there. But that’s a great little feature to try things out with a sample audience.

If it does really well, you’ll be like, okay, more content like that. If it completely flops, you know, okay, that did not work. Plan B. So I do like that feature a lot.

Lisa Duck (21:13)

Yeah. And I’m finding, I mean, both

Susan Larimer (21:15)

Yeah.

Lisa Duck (21:16)

of us, I mean, we haven’t really been on social like consistently. We we do like take care of our main Facebook page. So we’re always on our main Facebook page, but like our social media accounts and like for me, I have my spice it up with Lisa Duck account. I have the um the other ninety-nine percent podcast and then my I’m my Lisa Duck dot com. So what I’ve decided to do is the

podcast account and my Epicure account, they’re just gonna be static. I am not posting continuous stuff on there. Um, there’s information where they can go to my website for both of those or find us on other platforms to learn more about those. So that’s taken that off my plate. So now it’s just the Lisa Duck dot com and that’s where we’re focusing and you’re focusing on your Susan Larimer account so that we can build the

build our our brand out there. And I think that’s what the yapping is going to help us with. So I mean if you haven’t followed us on on Instagram, here’s our plug. Come and find me. I’m at the I’m at Lisa Duck dot and that’s D-O-T com uh com. Um and then you’re at

Susan Larimer (22:32)

I’m at my Susan Larimer. Yeah.

Lisa Duck (22:34)

My Susan Larmer. Yeah.

So I mean, follow us. I think since this, how long have we been doing this, Susan? Like uh

Susan Larimer (22:42)

Bo ja

Lisa Duck (22:43)

yeah, like from the time of this recording, I think two weeks maybe. Yeah, and I

Susan Larimer (22:46)

I think it’s been about two weeks. It hasn’t been very long at all.

Lisa Duck (22:50)

no, and I think I am up almost 40 followers in two weeks,

Susan Larimer (22:54)

Yeah.

Lisa Duck (22:55)

and I really haven’t pushed anything, right? It’s

Susan Larimer (22:58)

Yeah.

Lisa Duck (22:58)

just me trying it out. I I’m just playing around seeing.

Seeing if I can get my comfort comfort zone set and learning how to use the edits app and all of the things. So I’m happy with that 40 followers in that short, like

Susan Larimer (23:12)

Yeah, that’s fantastic.

Lisa Duck (23:14)

short time frame. And I love the analytics now too.

Susan Larimer (23:17)

Yeah.

Lisa Duck (23:18)

So edits app has the analytics, you have great analytics on Instagram and all of that stuff. But honestly, this all stemmed from when I seen

Like I remember Becky was telling us first about this Jesse Jean home, and then I went and I searched for her. And I was watching her as she was sharing. And so the one big thing about her and Jessica Carter is that they shared their success during the launch.

Susan Larimer (23:49)

Mm.

Lisa Duck (23:49)

And it wasn’t to make anybody feel bad. It was just to

Susan Larimer (23:53)

It wasn’t bragging

or boasting.

Lisa Duck (23:56)

Imagine the possibilities. Now, Jesse

Susan Larimer (23:58)

Yeah.

Lisa Duck (23:59)

Jean, she I think it this was her second launch, maybe. I don’t I can’t remember the first or second. No, it must have been her first launch. But I think she was up over 1.2 million within 24 hours. 1.2 million people. I’m not gonna say that this could happen to everybody, but even if we got just a piece of that,

Susan Larimer (24:21)

Yeah.

Lisa Duck (24:22)

it’s a little tiny sliver of that.

By just getting outside of our comfort zone and going out there and sharing us with the world. It’s like we all have so much to offer, right? And these people didn’t even have a service that they originally like they made that,

Susan Larimer (24:40)

Right.

Lisa Duck (24:40)

they made that um those courses up on the fly because they had requests for them. If you’re going in there with a business or an offer to already put out there, like you’re one step ahead of them. So just like,

Be natural, don’t be so salesy,

Susan Larimer (24:54)

Yeah.

Lisa Duck (24:54)

but just start talking and sharing sharing your journey, sharing what you’re about, sharing who follows you. And it’s like mine are are talking about uh you know building a business in midlife. And it was funny because I had one lady I said, um, hey, I’m Lisa, I’m just a woman in my 50s trying to build a business online, and she goes, No way you’re 50. I’m like, I’m actually 52. I’m like

You know what I mean? Like

Susan Larimer (25:22)

Makes me feel good.

Lisa Duck (25:23)

it’s like, yep, I yep, I am. I am in my fifties. And, you

Susan Larimer (25:27)

Yeah.

Lisa Duck (25:28)

know, but it’s like it’s a way for people to get to know you

Susan Larimer (25:31)

Yeah.

Lisa Duck (25:32)

and help you build your business and your brand through connections, right? And

Susan Larimer (25:38)

Yeah.

Lisa Duck (25:38)

then they can learn a little bit more. And who knows, maybe in the near future, Susan or I might have like one of these big launches where we’re gonna open it up and it’s like, my god, doors are open for

Susan Larimer (25:50)

Yeah.

Lisa Duck (25:50)

You know,

three days only. And here’s the live updates of what’s happening on our course. I just started following another lady too. I don’t like I literally just pressed follow on her um her account last night. So I can’t, the name is even escaping me. But she was showing that she had a $52,000 launch. Like,

Susan Larimer (26:12)

That would be amazing.

Lisa Duck (26:13)

she’s like, this is life changing for her. She said I was living paycheck to paycheck before.

Right? It’s just like the

Susan Larimer (26:22)

Yeah. Yeah.

Lisa Duck (26:23)

th things that can happen.

Susan Larimer (26:25)

But and think about what what you want to happen. You know, there’s there’s Lisa in my head again, reverse engineering. Okay. So for for Lisa, it’s she has all of these trainings and workshops and resources for tech, you know, email marketing and landing pages and all of that. So so

Lisa Duck (26:44)

Mm-hmm.

Susan Larimer (26:44)

everything not everything, but most of her content is going to be, you know, touching on that pain point, like, hey, you don’t have to be techie to know how to do this.

Follow me, I’ll show you how. And then for me, I’m focusing on that intentional life workbook. And so things that I post are very intentional about showing

Lisa Duck (27:04)

Mm-hmm.

Susan Larimer (27:05)

what an intentional life wor looks like. So think about what it is that you can that you’re passionate about, that you can talk about all the time and that you want to kind of steer people towards. Those are the people I want to gather. I want to take them with me. And um

And that reminds me of another thing with like Jessica Carter when they share their updates of where they are. Like I was genuinely excited

for her and I wanted

Lisa Duck (27:32)

Mm-hmm.

Susan Larimer (27:33)

to be a part of that success for her, which is another

Lisa Duck (27:37)

Yeah.

Susan Larimer (27:37)

reason why I purchased it. Like we’re all coming together with this young mom who, you know, I don’t know what their finances are, but she she wanted to do this and make an income and just to see her humble

gratitude was something that I wanted to be a part of. So so just think about what is your what’s your motive? What’s your goal? Why are you doing the yaps? Don’t just yap to talk about nothing. Like no one’s gonna s watch nothing.

Lisa Duck (28:10)

Yeah, there’s a few that we’ve seen. It’s like, and and if you’re doing you you need to edit them. That’s the key. You need to edit them. Just talking to the camera isn’t good enough. You need to eliminate the natural lulls that we put in our conversations. Like, so you know, I went to the park today, and I find that when I’m yapping on I even do this on here, I find, but I

I talk louder and I talk faster. And Susan’s like, wow, you were talking fast. But it’s like that’s just me. It’s like I want to get it out as much as I can and I want to keep your interest, right? So that the I find that it’s like, oh, I went for a walk and I went to the beach and it’s like it’s like

Susan Larimer (28:57)

Scroll along.

Lisa Duck (29:00)

but you could do something like, you know, I went I went to the beach today and I seen some seashells. And it’s like what the the

The fast paced you’re like, Why are you

Susan Larimer (29:09)

Yeah.

Lisa Duck (29:09)

so excited that you’ve seen seashells? Like, there has to be more, right? So it’s all in your delivery.

Susan Larimer (29:11)

Yeah. But you start with like,

wait till you hear what I saw at the beach today. Hook. Like, my gosh, what did she

Lisa Duck (29:18)

Exactly, exactly.

Susan Larimer (29:21)

see? I can’t believe I saw this at the beach today.

Lisa Duck (29:24)

Yeah. And another thing um I seen that works well with these these yaps or something like that. But you know, there’s a lot of product-based business owners listening to this podcast right now, right? Do a yap opening, like unboxing, but you have to be prepared. Like don’t be, let me cut this, let me do that, let me do this. It’s like, it’s

Susan Larimer (29:49)

Hmm. Let me smell it.

Lisa Duck (29:51)

like

my goodness, like, and it’s like tear it apart. And it’s like this and this and this and this. And and it’s

Susan Larimer (29:55)

Yeah. Yeah.

Lisa Duck (29:58)

not like, oh, this is nice. That, oh, I could use. They don’t care. They want to see what’s in that box. So just give it to them. Like just start, my God, this, this, this, this, look

Susan Larimer (30:03)

Rights. Yeah. Create yes.

Lisa Duck (30:10)

at this, this, right? And you’ll get the interest. And people are gonna come back for more. So I I think of that as like, can you imagine like even you guys have the bliss box?

Susan Larimer (30:22)

Mm-hmm. Yeah.

Lisa Duck (30:22)

Right? Can you imagine

ripping open? my god, my bliss box is here. It’s a surprise

Susan Larimer (30:27)

Yeah.

Lisa Duck (30:28)

day. Let’s rip it open. And my god, look at this, look at this,

Susan Larimer (30:29)

Paper flying everywhere.

Lisa Duck (30:31)

look at this. Exactly. It’s it’s creating that excitement on the screen.

Susan Larimer (30:34)

Yeah. Yeah.

Lisa Duck (30:36)

And they’re like, what’s happening here? I need to find out, right?

Susan Larimer (30:38)

Yeah. Right.

Lisa Duck (30:40)

But it’s like I and I know that, and this is coming from a person who’s very laid back. I’m very quiet. I’m very, I’m not.

Extroverted at all, but I know if I want to grab somebody’s attention, I can’t always be this, right?

Susan Larimer (30:59)

Yeah.

Lisa Duck (31:00)

I need to be talking, and it was so funny because when I did my first few yaps, I had somebody tell me that I could listen to your voice all the time because you’re just so I’m like

Susan Larimer (31:11)

So soothing.

Lisa Duck (31:12)

soothing, and I’m like, really? I’m like, I don’t intend to be, and then I go back and I listen, and it’s like, okay, I guess so, right.

Susan Larimer (31:19)

Yeah.

Lisa Duck (31:19)

But that’s

that’s just like me. I’m like, you know, this is what what we’re gonna do and

Susan Larimer (31:24)

Yours are interesting

because it almost sounds like you’re like whispering. You are you have a very like whispery voice which is very um engaging somehow. But you’re like you’re leaning in and you’re kind of whispering

Lisa Duck (31:37)

Yeah.

Susan Larimer (31:38)

and it’s almost like a secret, like Lisa’s gonna share a secret with me.

Lisa Duck (31:40)

Well, I’m gonna be I’m gonna

be honest. So I am very self-conscious in front of the camera, right? So that lean-in blocks most of my body from the camera.

Susan Larimer (31:52)

Mm.

Lisa Duck (31:53)

So that’s where that lean-in came from, right? And so

Susan Larimer (31:56)

Interesting. And plus

I didn’t know if there were people like in the house that you had to like talk quietly because you didn’t okay. Okay. That’s what I do. Like is anyone here?

Lisa Duck (32:01)

Nope. Nope. Nope. That was just that was just me.

I mean, I think I’m like that too if I’m doing like a tutorial video. Like I think if you listen to my tutorials that I do, it’s the same voice, right? And

Susan Larimer (32:14)

It is a different voice. Yes, yes.

Lisa Duck (32:17)

it’s not this, it’s not this voice that I use on the podcast. And it’s not like I’m making up the voice. It’s just a natural transition. And

Susan Larimer (32:23)

No. Yeah.

Lisa Duck (32:26)

but yeah, it’s me leaning in. I literally, okay, so I the way I’m set up here.

I have a tripod that’s right here with a light on it. I put my

Susan Larimer (32:35)

Mm-hmm.

Lisa Duck (32:35)

camera there and I literally put my arm on my desk here and I’m leaning in, talking like this, with my my elbow on my knee, and because it’s blocking my body.

Right? So it’s it’s like a natural defense. I’m not comfortable yet. I’m

Susan Larimer (32:53)

Yeah.

Lisa Duck (32:54)

doing this uncomfortable.

And that’s what everybody needs to learn. You don’t have to wait until you’re comfortable. You just

Susan Larimer (33:01)

Right.

Lisa Duck (33:02)

have to figure out to to how to like overcome that fear of being fully comfortable and get yourself out there.

Susan Larimer (33:11)

Yeah. Yeah. Yep. Yeah. And if yeah, and

Lisa Duck (33:12)

Right? And I guess that’s a good lesson, right?

Susan Larimer (33:16)

if it feels uncomfortable, like the last one I did, I was in my car and I really liked doing it in my car. I used my the mount that I have in my car, like when I’m looking at my phone for directions.

Lisa Duck (33:25)

Mm-hmm.

Susan Larimer (33:27)

It was great lighting because I was outside. Um, nobody was around. I parked in a parking lot, like after my my doctor’s appointment, and that felt very natural and safe for me. And I think that’s the key word.

Lisa Duck (33:39)

And the sound is apparently

better in a car too. Because it’s like, yeah, it’s all padded. Yes,

Susan Larimer (33:45)

it’s like soundproof, yeah.

Lisa Duck (33:47)

soundproofish, right? But it’s all padded. And it’s

Susan Larimer (33:49)

Yeah. Yeah.

Lisa Duck (33:51)

better than being in an empty room, right? Because you

Susan Larimer (33:54)

Right.

Lisa Duck (33:54)

have the good acoustics in the car. So a lot of people I’ve I’ve heard

Susan Larimer (33:56)

Yes, yes, yeah, I might do my next one in the cartoon.

Lisa Duck (34:00)

started a podcast on their iPhone in cars because

Susan Larimer (34:05)

Really?

Lisa Duck (34:06)

that’s where the best sound quality was for them.

Yeah. Good little tip.

Susan Larimer (34:09)

Yeah. And sometimes that’s the only place you can get away from people.

Lisa Duck (34:12)

Yeah. Yeah. In my house,

Susan Larimer (34:15)

I’ll be in my car.

Lisa Duck (34:15)

it’s very hard to find time to um be alone and make a me like I don’t know if you hear my husband’s banging on something, so hopefully it’s not coming through. But it’s like you don’t find that time, right? So yeah, if

Susan Larimer (34:29)

Right.

Lisa Duck (34:29)

you have to go to a car just to do it’s like what a one minute yap. Like it just sit there and talk, but you need to talk about something.

That is gonna be engaging for people. That’s gonna give, yeah. Yeah, for sure. All right.

Susan Larimer (34:41)

Yeah, you have to have a point. Yeah. Yeah. But we’re having fun. So

follow us. If you’re yapping, we want you we want to see. So share your Instagram account below so we can see. Yes.

Lisa Duck (34:53)

Send us a DM. Yeah, if if you’re yeah,

if you’re um on Instagram or even any other social platform and you’re trying out this yapping thing too, find us on on Instagram and drop us a DM with your link and we’re gonna come and follow you because we think this is like one of the next most exciting things out there and

Susan Larimer (35:14)

Yeah.

Lisa Duck (35:15)

we’re having so much fun. I don’t think I’ve had this much fun on social media for a very, very long time.

Susan Larimer (35:22)

I agree. I agree. I look forward to my yaps and making them engaging and cutting them down like it’s it is a lot of fun.

Lisa Duck (35:31)

Yeah. I don’t look at it as work too, which is that’s what I found with YouTube. Like

Susan Larimer (35:34)

Yeah. Yeah.

Lisa Duck (35:36)

right now, um, the Instagram is like I get the yap done and what I typically do is I start I do it and then when I start cooking, I have the edits app open and between mixing stuff and while I’m waiting for it to like fry or something, I’m just editing a portion. It’s super easy to use and

Susan Larimer (35:53)

Yeah. Yeah. It is.

Lisa Duck (35:56)

yeah, and it it’s like it fits in your pocket. You don’t need all this equipment like

podcasting. Like we don’t need extra cameras or mics or headphones or anything like you just need and we both use I think do you use that your mic on on your Yaps?

Susan Larimer (36:13)

I

had it on one, the one in my car I just used my phone. so I’ve done it different ways and really it doesn’t I d you don’t need a mic.

Lisa Duck (36:21)

You don’t need it. It’s the engagement. So that’s what I was gonna say. So many

Susan Larimer (36:25)

Right.

Lisa Duck (36:26)

people use just and which is what I do. I I hold my lapel mic. It’s like I

Susan Larimer (36:32)

Yeah. Yeah.

Lisa Duck (36:33)

don’t really need it, but I I hold my lapel mic. So it’s like, what are what is she talking into? I’ve seen people clip their lapel mic to scissors, to rulers, to um spoons. I’ve seen.

Susan Larimer (36:46)

And why?

Lisa Duck (36:48)

Just just so it stops the scroll. Like people are like, what are what what is that in their hand? Right. So if

Susan Larimer (36:50)

Yeah. Why she have a spoon? Yeah.

Lisa Duck (36:55)

you have something very odd that you can hold in your hand, like a a mic, just like do it. Get that’s gonna that’s

Susan Larimer (37:03)

Yeah.

Lisa Duck (37:03)

gonna be your visual hook that you’re gonna get people in with, right? But I like the the comfort of holding the mic. And maybe that’s why it sounds like I’m whispering too, because I have the mic like really close to my face.

Susan Larimer (37:13)

Maybe. Right, right, right.

Lisa Duck (37:16)

I don’t know.

I don’t know what it is, but you gotta go find

Susan Larimer (37:17)

Yeah, yeah.

Lisa Duck (37:18)

us on Instagram and let us know what you think of our l our yaps and our other content. Cause we’re not just posting yaps. I mean it’s I wish I could post a yap every day, but it’s a little time consuming with the edits. So we get them out as much as we can. But um I yeah, I I s

Susan Larimer (37:36)

But on the edits app

you can do carousels too, which is a new feature. So we’ve been

Lisa Duck (37:39)

Mm, that’s a new ver yeah, a new feature for sure.

Susan Larimer (37:42)

having fun with that too, because how many times do you see like an initial post and you see the dot dot dot dot dot? So you know there’s additional pages and

Lisa Duck (37:51)

Mm-hmm.

Susan Larimer (37:52)

you know they have something, a question, and you’re like, oh, I’m gonna go through that. So that has been fun too.

Lisa Duck (37:58)

Yeah. Carousels are I love, I love creating carousels. I haven’t done one in the edits

Susan Larimer (38:03)

All right.

Lisa Duck (38:04)

app yet. And I know that um we had to go and actually turn it on. It wasn’t a feature,

Susan Larimer (38:10)

Yes.

Lisa Duck (38:10)

but if you’ve just recently downloaded the edits app, it might automatically be loaded. Um,

Susan Larimer (38:16)

Yeah.

Lisa Duck (38:16)

but I I haven’t um created one inside the edits app, but I do them in Canva all the time and I just I just love creating them. Like if I could sit there and create

Carousel posts all day long and get paid for it. Like I would do that, but can’t make money creating that for myself.

Susan Larimer (38:29)

Yeah. Yeah. And you add music to it and yeah, I

know. Lisa and I like to work for free. If anyone needs some

Lisa Duck (38:36)

Ha ha ha.

Susan Larimer (38:37)

work done and don’t want to pay, that’s us. Just call us.

Lisa Duck (38:40)

Yeah,

I’ll just cut out a few hours on my sleep time to do some extra work.

Susan Larimer (38:44)

Yeah.

Lisa Duck (38:47)

All right, everyone.

Susan Larimer (38:47)

work for free.

Lisa Duck (38:48)

Well, we we thought this was gonna be a short one, but in our our typical fashion, here we are over 35 minutes. So I hope you guys enjoyed um what we were talking about. I’d love to see um what you think about yapping, and I’d love to know if you start. So

Drop us a line and I hope you join us next week for another episode of the other 99%. Everybody, take care. Bye.

Lisa Duck (39:13)

That’s a wrap for today’s episode of the other ninety-nine percent. If you enjoyed today’s conversation, be sure to like, share with a friend, leave a review, and subscribe so you never miss a new episode. We drop fresh content every Tuesday.