Category: The Other 99% Podcast
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Email Marketing Part 4/6: Why Your Welcome Sequence Is Doing More Than You Think
A sale or a freebie download isn’t the finish line — it’s the starting line. Here’s why your welcome sequence matters so much, how automation keeps it working while you sleep, and how to set it up without the overwhelm.
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Email Marketing Part 3/6: The 4 Rules for a Welcome Sequence People Actually Want to Read
You only get one shot at a first impression — and your welcome sequence is it. Here are the four simple rules for writing a welcome sequence that builds trust, gives real value, and makes people excited to hear from you again.
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Email Marketing Part 2/6: Your Lead Magnet Was Just the Beginning
Your lead magnet is working, people are signing up. But if you don’t have a welcome sequence in place, you’re leaving that relationship to chance. Here’s what to send, in what order, so new subscribers actually get to know you before you ever ask them to buy.
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Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here’s What to Do Instead)
Nobody wakes up hoping to join another newsletter. If your email list isn’t growing, the problem isn’t your product — it’s your ask. Here’s what to offer instead, with real lead magnet ideas you can steal today
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Email Marketing for Direct Sellers: 5 Reasons to Start
Email marketing for direct sellers helps you build trust, stay connected, and create sales opportunities without relying only on social media or company emails.
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YouTube for Direct Sellers: What Actually Helps You Grow
Growing a YouTube channel isn’t about being perfect—it’s about being consistent, searchable, and authentic. Discover the strategies direct sellers are using to grow their audience, build trust, and turn YouTube into a business asset.
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Thriving by Doing Less
Feeling stretched too thin? Discover how living intentionally can help you create more balance, protect your time, and focus on what matters most in life and business.
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Why Saying No Feels So Hard
Do you struggle to say no without feeling guilty? Learn how to set boundaries, avoid burnout, and confidently say yes to the opportunities that truly align with your goals.
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Before You Say Yes, Ask Yourself This
Tired of second-guessing your decisions? Discover how an alignment filter can simplify decision making for entrepreneurs and help you confidently say yes or no.
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What Are You Actually Building?
Feeling busy but not fulfilled? Learn how to find your why, clarify your mission, vision, and values, and create a business that truly aligns with your goals.
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You’re Busy… But Is It Working?
Are you exhausted from saying yes to everyone and everything? Discover how to say no without guilt, set boundaries, and make room for the roles and responsibilities that truly fulfill you.
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Instagram Secrets, Substack & Selling from the Soul — A Conversation with Sue B. Zimmerman
What does it actually take to build a business on Instagram in 2026? We sat down with Sue B. Zimmerman — The Instagram Expert — and she held nothing back. From boss bios to DM strategy to her surprising new obsession with Substack, this conversation is packed with practical advice for direct sellers and small…