Category: The Other 99% Podcast
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Instagram Secrets, Substack & Selling from the Soul — A Conversation with Sue B. Zimmerman
What does it actually take to build a business on Instagram in 2026? We sat down with Sue B. Zimmerman — The Instagram Expert — and she held nothing back. From boss bios to DM strategy to her surprising new obsession with Substack, this conversation is packed with practical advice for direct sellers and small…
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Why Direct Sellers Should Move Their Parties Off Social Media and Onto Their Website
Are Facebook parties becoming less effective? Discover why more direct sellers are hosting parties on their websites instead. Learn how a distraction-free experience can improve customer engagement, grow your email list, strengthen your brand, and create a better path to sales.
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10 Blog Posts Every Direct Seller and Small Business Owner Should Have on Their Website
Not sure what to write about on your blog? These 10 essential blog post ideas will help direct sellers and small business owners attract traffic, build trust, answer customer questions, and turn website visitors into loyal customers. From FAQs and beginner guides to testimonials and seasonal content, you’ll have a simple roadmap for creating content…
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Direct Selling in 2026: What Every Consultant Needs to Know About the DSA, Regulations, and Your Rights
What does the Direct Selling Association actually do and how does it impact your business? In this episode of The Other 99% Podcast, Lisa Duck and Susan Larimer interview Dave Grimaldi to break down how the Direct Selling Association protects direct sellers, why independent contractor status matters, and what you need to know about income…
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YouTube Growth Strategy for Direct Sellers in 2026: The 8 Rs You Need to Know
Discover a simple and effective YouTube growth strategy for direct sellers and small business owners in 2026. In this episode of The Other 99% Podcast, Lisa Duck and Susan Larimer break down the “8 Rs” framework inspired by Think Media to help you start a YouTube channel, choose the right keywords, create consistent content, and…
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How to Choose the Right Social Media Platform
Choosing the right social media platform can make or break your business growth. Learn how to stop the overwhelm, find your ideal audience, and focus where your buyers actually are.
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Business Systems That Simplify Growth
Business systems can save time, reduce stress, and help you grow with more ease. Here’s how simple systems support relationships, consistency, and long-term success.
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Direct Sales Momentum Starts With Action
Direct sales momentum does not come from waiting to feel motivated. It grows when you take simple action, build better habits, and keep moving forward one step at a time.
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Customer Care in Direct Sales That Connects
Customer care in direct sales is more than follow-up. It is how you build trust, create real connections, and turn everyday conversations into lasting customer relationships.
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Direct Sales Basics for a Simpler Business
Feeling overwhelmed in your business? These direct sales basics will help you simplify, focus on what matters, and grow in a way that feels sustainable and true to you.
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Direct Sales Reset: How to Get Unstuck
Need a direct sales reset? If your business feels heavy, scattered, or stalled, these simple mindset and focus shifts can help you get unstuck and moving again.
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Heart-Centered Direct Sales That Builds Trust
Heart-centered direct sales helps you build trust, create real relationships, and grow sales without sounding pushy. Here’s how to make your content more personal and effective.