Simplifying Shopping: Inside the Guys Gifts Service

How This Holiday Gift Service Is Making Gifting Easy for Busy Men

If you’ve ever wished your partner had a magical “easy button” for holiday shopping, this week’s podcast guest, Kim Smith, might just be your new favorite person. On The Other 99% podcast, Kim shares how her creative holiday gift service is helping men give thoughtful, personal gifts without the stress—and how this simple idea turned into a beloved tradition for dozens of families.

Meet Kim Smith: Spa Lady, Herb Enthusiast, and Gift-Giving Genius

Kim, a longtime Lemongrass Spa consultant from Michigan, is known for her passion for natural skincare, herbal remedies, and cozy, creative living. With over 20 years in direct sales, she brings warmth, experience, and a down-to-earth approach to everything she does—including her now-famous holiday gift service.

How Her Holiday Gift Service Started (Hint: It Involves a Farmer)

It all started when a customer’s husband stumbled upon Kim’s Lemongrass Spa catalog and called her up for help. He wanted a special gift for his wife but didn’t know where to start. Kim asked one simple question: “What’s your budget?” and the first curated gift basket was born. That one thoughtful gesture has turned into a thriving side service with over two dozen loyal male customers coming back year after year.

What Makes Kim’s Gift Baskets So Special

Customization Meets Convenience

Kim goes above and beyond by not only including her top-selling Lemongrass Spa items but also adding cozy extras like teacups, socks, candles, and handmade treats. She takes note of past orders, seasonal scents, and personal preferences to craft each basket with care.

Collaborating with Other Local Creatives

Even more inspiring? Kim sources handmade items from other local crafters and direct sellers. It’s a win-win that supports small businesses and creates one-of-a-kind gift experiences.

A Holiday Gift Service That Grows Through Word-of-Mouth

Kim’s holiday gift service is primarily local, with most orders coming through text and paid in good old-fashioned cash. She even uses Project Broadcast to tag and track her “Guys Gift Service” contacts—keeping things organized while delivering a high-touch, personal experience. At vendor events, she’s quick to connect with husbands, boyfriends, and anyone who might need a gentle nudge toward gift-giving greatness.

Ideas to Steal: How You Can Offer Something Similar

Inspired? Here are a few ways you can adapt Kim’s strategy for your own business:
• Offer curated gift sets with flexible price points
• Create a “Guys Gift Guide” landing page or printable form
• Collect wishlist info from your regular customers to surprise them later
• Use text campaigns or opt-in forms to organize your male shopper list
• Promote at vendor events with signage just for him: “Don’t know what to buy? I got you.”

Final Thoughts & Listen In

Kim’s story is such a beautiful reminder of what happens when we truly listen to our customers and get creative with how we serve. Her holiday gift service not only delights the women receiving the gifts, it also makes the men feel like heroes without the headache of shopping.

🎧 Want to hear all the heartwarming (and hilarious) details?
Tune into our full podcast episode featuring Kim Smith, now live on The Other 99%!p of her party process, shares favorite tools, and talks about what really works in today’s direct sales space.