Tumbleweeds Be Gone: Boost Your Social Media Engagement

Ever posted something on Facebook or Instagram… and heard nothing but digital crickets? We’ve all been there! In this laugh-filled episode of The Other 99% podcast, Lisa and Susan dive into the all-too-real world of “tumbleweeds on social media”—aka the dreaded no-likes, no-comments zone. But don’t worry—they’re here to help you kick up some real engagement and ditch the ghost town vibes.

Crickets on Your Posts? You’re Not Alone

Lisa kicks things off with a confession we can all relate to: posting something she thought would kill it… and getting absolutely nothing in return. Cue the tumbleweeds. The key takeaway? If your posts aren’t hitting, it’s time to audit—not quit.

Ask yourself:

• Was the message clear?
• Did you ask a question or just drop info?
• Did it sound like you or a corporate ad?

Most times, it’s not that your audience doesn’t care—it’s that the post missed the mark.

What’s Actually Working on Social Right Now

Susan shares her top five most engaging posts—and spoiler alert—not a single one was about selling a product.

Shareable Moments, Not Salesy Pitches

Her best-performing posts included:

• A funny tech glitch that turned into a great convo
• A holiday contest (hello, Christmas trees!)
• Sharing fundraiser results
• A Sunday photo-share post
• Her family Christmas card

What do they all have in common? They’re personal, engaging, and not pushing a product.

Fun CTAs That Get Replies

Whether it’s “drop an emoji” or “post your favorite pic from the week,” CTAs (calls to action) don’t have to be complicated. In fact, the simpler, the better.

Some ideas to try:

• This or That questions (Coffee or tea? Beach or mountains?)
• Quick polls or emoji responses
• “Tell me your favorite…” style posts

The Power of a Good Audit

If you’re not sure what’s working, go into your analytics! Look at what posts are getting views, likes, comments—and just as importantly, which ones aren’t. Lisa suggests reviewing your last 9 posts and asking:

• Are they too long?
• Do they sound like you?
• Did I make it easy to respond?

Susan adds: check how many members are actually active in your group. You might be getting more views than you think!

Post with Purpose, Not Pressure

Lisa is not a fan of “filler” content or daily posts just to check a box. Instead, she recommends rotating between:

• Value posts
• Connection posts
• Offer posts
• Conversation starters

And please, no guilt-trip posts like “my leader challenged me” or “I need five more orders.” Let’s keep it real.

Keep It Real: Be Yourself Online

People buy from people. So your posts should reflect you—your voice, your vibe, your story. A few golden rules from Lisa and Susan:

• Keep it short (that “See More” button is sacred!)
• Use ChatGPT as a helper, not a copy-paste machine
• Don’t chase perfection—embrace real-life typos and all!

And always respond to comments—with questions if you can—to keep the convo going.

Your Social Media Challenge

Feeling inspired? Here’s your challenge:

1. Audit your last 9 posts
2. Schedule one engagement-style post each day this week
3. Use one clear CTA per post
4. Check your analytics next week and see what improved!

Try fun, interactive content and compare your results. Trust us—you might be surprised by what your audience actually loves.

Final Thoughts & Call-to-Action

Social media engagement doesn’t have to feel like a guessing game. When you focus on connection over perfection, ask great questions, and keep things simple, your audience will show up.

🎧 Want more real talk and laughs? Go listen to this episode of The Other 99%—you’ll feel like you’re chatting with biz besties over coffee.