How to Run Meaningful & Profitable Fundraisers in 2026

There’s something incredibly special about fundraising in direct sales. Not only does it allow you to grow your business, but it also brings joy and support to others—and that kind of connection is what we’re all about here at The Other 99%.

Why Fundraising Is a Win-Win-Win

A well-run fundraiser benefits everyone involved:

• YOU gain exposure, connect with new customers, and build credibility.
• YOUR COMMUNITY gets a chance to give back in a meaningful, tangible way.
• THE RECIPIENTS receive a heartfelt gift or support they never expected.

That’s the magic of fundraising—it makes everyone feel good.

Products or Profits? Choose Your Fundraiser Style

You don’t have to give away your income to fundraise. Many direct sellers choose to donate a portion of their products instead of their profits (or find a happy balance between the two). There’s no one right way—you get to choose what aligns with your business model and heart.

Break-even is perfectly fine. So is making a profit. Fundraising is still part of your business!

The Power of Partnering with Local Organizations

Local is powerful. When people recognize the school, hospital, or community group you’re partnering with, they’re far more likely to support your efforts.

But be patient. Sometimes you’ll get a “no” before you get a yes. Keep reaching out, clarify your goals, and be clear about what you’re offering. And always, always ask permission before moving forward.

How to Plan a Successful Fundraiser

Here are the must-haves:

• A clear goal: Whether it’s 20 kits or $500, give people a goal to rally around.
• A deadline: Fundraisers need an end date to create urgency.
• A simple payment process: Use a payment link, QR code, or secure checkout that accepts PayPal, Venmo, and credit cards.
• Know your costs: Factor in shipping, tax, packaging, and time.
• Track your progress: Share updates along the way and celebrate milestones!

Fundraiser Ideas You Can Start With

Susan’s done it all—from skincare gifts for cancer patients to foot care kits for soldiers overseas. Here are a few ideas inspired by her experience:

• Adopt-a-Grandparent Gifts: Deliver lotions, lip balms, and Valentine’s cards to local nursing homes.
• Pink Balm Donations: Perfect for October’s Breast Cancer Awareness Month.
• Buy One, Give One: Let customers sponsor a gift for someone in need while keeping one for themselves.
• Fundraiser Baskets: Donate a themed basket to a hospital or shelter in memory of a loved one.
• Freedom Feet Kits: Send foot care packages to active-duty military members.

Tips for Timing and Promotion

You can run fundraisers any time of year, but here are some strategic ideas:

• January: New Year, new routines, adopt-a-grandparent for Valentine’s
• April: Parkinson’s Awareness Month
• June-July: Military support campaigns
• October: Breast Cancer Awareness

Plan now, so you’re not scrambling later. Bonus tip: use your content from this year to promote next year’s events. Always take photos and collect testimonials!

Final Thoughts: Let Your Heart Lead the Way

You don’t need to fundraise every month or give up all your income to make a difference. Start with something small that feels meaningful. Let it grow. The most powerful fundraisers come from a place of passion, connection, and care.