From Hometown Hustle to TikTok Success

TikTok in Your Direct Sales Biz: Why It Matters

If you’re in direct sales, you’ve probably heard how social media is key to growing your business. But let’s talk specifically about TikTok in your direct sales biz — because this fast‑moving platform can be a game‑changer. When you show up on TikTok in a way that’s authentic and helpful, you’ll attract people who haven’t heard of you yet, build your list, and open doors to new customers or team members.

And that’s exactly what my guest on the latest episode of the podcast did: she shows up just as she is, uses TikTok to spark curiosity, and turns that into meaningful business growth.

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Meet Amary Doremus & How She Used TikTok to Grow Her Direct Sales Biz

In this episode of The Other 99% Podcast (hosted by Lisa Duck and Susan Larimer), we feature Amary Doremus — a direct seller who embraced TikTok as her platform of choice.

Here are just a few nuggets from her story:

• She started in direct sales many years ago, tried different companies, and found her niche with a jewelry + permanent jewellery business.
• She was originally more comfortable with Facebook, but after a leadership convention she had a “vision” and decided to get serious about TikTok.
• She posted a simple video that answered a question people didn’t even know they were asking: “Did you know permanent jewellery doesn’t have to be welded?” That short TikTok sparked comments and curiosity.
• She paired the TikTok post with a system: a landing page to capture names and numbers, then email/text follow‑up, making sure she didn’t lose the leads.
• She grew 600+ prospects and 80 new business starters in just six months—all because she used TikTok and built her systems.

It’s an inspiring reminder that TikTok in your direct sales biz isn’t just about dancing or flashy transitions—it’s about showing up, answering real questions, and converting attention into connection.

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3 Key TikTok Strategies You Can Use in Your Direct Sales Biz

Strategy 1 – Use Trends & B‑Roll (No dance required!)

Amary says one of her most successful videos was just a B‑roll (hands doing the work) with text overlay, not fancy transitions or dancing. She also watches her “For You” page to spot trending sounds and adapts them:

“I’ll see what songs are trending… then I’ll ask: how could I twist this to help others or really educate?”

This is such a practical tip: look for what’s trending, then apply it to your offer or what you do.

Try it this week: scroll TikTok for 5 minutes, pick one trending audio, then plan a 15‑30 second video where you answer a common question your audience has. Text overlay, clear message, no pressure to be perfect.

Strategy 2 – Collect Leads with Smart Systems

Views are great. But if you don’t capture names or email addresses, you’ll lose those people. Amary made sure she built a simple system:

• A landing page with name, email, phone.
• Automatic immediate email or text follow‑up.
• A no‑pressure “free class” invitation to deepen interest.
  Because she had that in place, when her video started getting traction she didn’t scramble—she had a funnel ready.

Your takeaway: While you’re building TikTok content, make time to set up a lead capture form (even something simple) and an automated email/text sequence. That way, when people engage, you’re ready.

Strategy 3 – Show Up Consistently & Stay Real

Amary shares that consistency was key: she says if you showed up every day for six months (even without immediate money) the payoff comes. She also emphasized being real: behind‑the‑scenes, kids, imperfections—all of it.

“Just share and show up. That’s the biggest thing.”

In your direct sales biz, showing your human side builds trust faster than a “perfect” video.

Action step: Plan to post 3 times this week on TikTok: one showing your product/service, one answering a question, one showing a “real life” moment (kids, busy schedule, etc). This builds your presence and authenticity.

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How You Can Get Started with TikTok in Your Direct Sales Biz This Week

1. Download or open your TikTok account (or create a new one strictly for your business).
2. Identify three questions your potential customers ask often (e.g., product use, pricing, startup cost).
3. For each question, plan a 15‑30 second video: a B‑roll or talking head (your face or your hands doing the product) with clear text overlay.
4. While filming/posting, ask: “What action do I want someone to take?” (e.g., “Head to my bio link”, “Comment for info”, “DM to join class”).
5. Create a simple lead capture link (Google form, landing page) and connect it to an email automation (even using free tools).
6. Commit: For the next 4 weeks, post at least 3 times/week. Track what gets engagement, what comments come in—and follow up with every lead.
7. At the end of the month, review what worked. Which videos got traction? Which followed links? Adjust your plan.

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Want More? Check Out the Podcast Episode with Amary

If you loved this sneak peek, go listen to the full episode on the Other 99% Podcast where Amary shares even more strategies, including how she used her email + text system and how her kids feel about mom being on TikTok.
Find it here

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Final Thoughts & Your Next Step

Using TikTok in your direct sales biz isn’t about being perfect—it’s about being present. It’s about showing up in a way that feels real to you and helpful to your audience. When you pair the platform with smart systems and consistency, you create a growth engine.