Direct Sales Without Borders: Building a Business That Moves With You

Direct Sales Without Borders: Building a Business That Moves With You

Some people plant roots. Others, like Dena Gregory, plant connections—no matter where life takes them. In this inspiring episode of The Other 99% podcast, Dena shares how she built a thriving Direct Sales business while moving across states (and even countries!) as part of a military family.

Meet Dena Gregory – Direct Sales on the Move

Dena runs Dena’s At Home Spa with Lemongrass Spa Products, specializing in clean, non-toxic skincare and beauty. She never set out to join Direct Sales, but after attending a friend’s online event and falling in love with the products, she took a leap.

Since then, she’s moved four times in five years—from Belgium to Maryland, then to Connecticut, and now sunny Florida—all while growing her customer base and team.

Turning Life Changes into Business Opportunities

While frequent moves might feel like a setback, Dena sees them as a chance to expand her network. “Every move opens up new opportunities to meet people,” she says. Social media and virtual connections allow her to stay in touch with customers from every location, making her business truly location-independent.

Systems That Keep a Mobile Business Running

Dena uses a mix of tools to stay organized:

• Lemongrass Spa’s back office to manage customer info.
• Project Broadcast to send personalized messages, timed for different time zones.
• A focus on genuine connection over automation—making every customer feel seen.

Balancing Family, Life, and Business on the Go

With two young boys, a husband in the Army, and a mom navigating health challenges in another state, Dena’s days are full. Her secret? Intentional time management, setting boundaries, and being okay with “maintenance mode” during busy seasons.

“Even if I can only work two hours a week, I make it count,” she shares.

Tackling the Direct Sales Stigma with Confidence

When confronted with skepticism about Direct Sales, Dena stays curious instead of defensive. She asks where the perception comes from and shares real customer stories—like how a gluten-free shampoo relieved someone’s lifelong headaches.

The Power of Community and Connection

From the Lemongrass Spa community to groups like Modern Direct Seller, Dena surrounds herself with people who cheer her on. Accountability partners, networking groups, and sideline sisters keep her motivated and inspired, no matter the miles between them.

Tips for Staying Consistent in Your Season of Life

Dena’s top advice for other Direct Sellers navigating busy seasons:

1. Say no to activities that don’t serve you.
2. Block time for focused work, even if it’s just 30 minutes a day.
3. Be okay with maintenance mode—your business can still thrive.

Dena’s Most Rewarding Direct Sales Moment

One standout memory? Earning her first incentive trip shortly after moving from Belgium to Maryland. Attending conference with her mom was the moment she realized she could truly do this—no matter where life took her.

Tune Into the Full Podcast Conversation

This episode of The Other 99% is packed with inspiration for anyone in Direct Sales, especially if your life is always on the move. Dena’s story proves that flexibility, determination, and genuine relationships are the keys to building a borderless business.

🎧 Listen now