Customer Appreciation, Beyond the Sale

Customer Appreciations That Wow: Ideas from The Other 99% Podcast

In the heart of the busy season, there’s no better time to show love to the people who fuel your business—your customers. In this episode of The Other 99% Podcast, Lisa Duck and co-host Susan Larimer dive into all things customer appreciation. And trust me, it’s packed with practical, personal, and joy-filled ideas you can use right away.

Why Customer Appreciation Matters More Than Ever

Whether you’re in direct sales, affiliate marketing, or small biz life, connection is everything. Showing your customers they’re seen, valued, and not just a transaction can turn a one-time buyer into a lifelong supporter. And as Lisa reminds us in the episode, appreciation doesn’t have to be expensive—it just needs to be genuine.

Easy, Memorable Ways to Show Gratitude

Handwritten Notes That Stick

Snail mail is back—and it’s powerful. Sending a no-strings-attached thank-you card (bonus points for tucking in a tea bag, sticker, or tiny treat) shows effort and heart. Susan shares how meaningful these moments can be.

Thoughtful Gifts & Sample Surprises

From curated sample packs to seasonal trial-size goodies, a small surprise in a festive envelope can go a long way. Lisa and Susan both share stories of gifting loyal customers and how those kind gestures sparked joy (and sometimes even new orders!).

Fun & Festive Virtual Events

One standout story: a virtual “Girls Night In” where consultants collaborated, shipped small boxes with goodies, and gathered on Zoom for dip-making, face masks, and laughter. Think scavenger hunts, bingo, or ugly sweater parties—anything that brings people together in a lighthearted way.

Spotlighting Your Amazing Customers

Celebrating your top supporters publicly (without dollar amounts!) is a meaningful way to make them feel seen. Lisa suggests spotlighting those who refer friends, engage in your VIP group, or consistently show up. A little recognition can make a big impact.

Podcast Highlights You Won’t Want to Miss

Lisa and Susan drop a ton of golden nuggets in this episode, like:

• The importance of no-strings-attached appreciation
• How to partner with a purpose for community giving
• Creating video or voice messages that feel truly personal
• The power of mystery hostess events and holiday open houses

You’ll walk away with inspiration to tailor ideas to your budget, your brand, and your customers.

Pick One and Run With It

Don’t let all the options overwhelm you. As Susan wisely says, just pick one and run with it. Whether it’s a voice message, a holiday recipe download, or a simple thank-you card, what matters most is the heart behind it.

Final Thoughts & Your Next Listen

If you’re looking for fresh, fun, and meaningful ways to show your customers love, this episode of The Other 99% is a must-listen. Lisa and Susan share from real experience with stories, ideas, and encouragement that will have you excited to give back.