Direct Sales Success: The Power of Discipline and Consistency

Success in any field requires discipline and consistency, and direct sales is no exception. There will be days when motivation is low, and the temptation to hit the snooze button is strong. But as our guest, Paige Swenson, demonstrates, building a successful business—whether in law, athletics, or direct sales—hinges on showing up every day, no matter what.

Meet Paige Swenson: Attorney, Triathlete, and Direct Sales Entrepreneur

On a recent episode of The Other 99% podcast, host Lisa Duck sat down with Paige Swenson, an accomplished attorney, triathlete, and direct sales entrepreneur. Paige’s journey is nothing short of inspiring—balancing a demanding career in labor relations law, training for Ironman competitions, and building a thriving direct sales business.

Paige has spent over 26 years in law, including working for the federal government. With a shift in administration leading to early retirement, she has redirected her focus toward new career opportunities while continuing to grow her direct sales business, Mountain Flair and Fitness. As a Nu Skin affiliate and Ironman competitor, she embodies the ultimate level of discipline and time management.

How Discipline Fuels Direct Sales Success

So, how does Paige manage it all? Her secret isn’t motivation—it’s consistency. “If you want to succeed in anything in life, I don’t care what it is, you have to be consistent,” she explains. There will always be days when you don’t feel like putting in the work, but success comes from pushing through regardless.

A Day in the Life of a High Achiever

A typical day for Paige includes:

• Waking up before 5:30 AM to work out or dedicate time to her direct sales business.
• Working her attorney job from morning to mid-afternoon.
• Training for another hour or more in the evening.
• Ending the day with family time and winding down by 9 PM.

Despite juggling so many commitments, she finds time to grow her direct sales business, proving that small, consistent efforts compound into big results.

Tips for Staying Consistent in Direct Sales

Paige’s disciplined approach offers valuable lessons for direct sellers looking to achieve success. Here are her top takeaways:

1. Schedule Your Business Like an Appointment

Treat your direct sales business with the same level of importance as a job or workout. Block off time in your calendar and stick to it.

2. Use “Lost Time” Wisely

There’s often more time in the day than we think. Paige utilizes lunch breaks and pockets of free time to work on her business, whether it’s writing a blog, crafting an email, or engaging on social media.

3. Consistency Beats Motivation

Motivation fluctuates, but consistent habits build momentum. Paige’s routine is proof that showing up daily—whether in training or business—leads to results.

4. Find Your Why

Paige’s passion for triathlons and her direct sales brand fuels her commitment. When you have a strong reason behind your efforts, it becomes easier to stay disciplined.

Final Thoughts

Direct sales success isn’t about waiting for the perfect moment or feeling inspired every day—it’s about doing the work, even when it’s hard. Paige Swenson exemplifies how discipline and consistency create extraordinary results. Whether you’re growing your direct sales business, training for a race, or pursuing a new career path, the key is to keep showing up.

Are you ready to implement these strategies in your direct sales journey? Let’s get to work!