CinchShare: More Than Just Posting Parties

Why CinchShare Is a Game-Changer for Busy Business Owners

If you’ve ever wished social media could just run itself while you live your life, you’re going to love this episode of The Other 99%. We sat down with Jen Johnson, founder and CEO of CinchShare, to chat about how this simple scheduling tool helps everyday business owners show up online—without the burnout.

Meet the Founder Behind the Magic

Jen Johnson didn’t set out to build a business. She set out to solve a problem: she needed a better way to manage her social media while running her network marketing business and raising four kids. What started as a tool her husband built just for her turned into CinchShare—now serving thousands of entrepreneurs and going strong after 12 years!

Built for Busy Entrepreneurs—By One

Jen’s story is so relatable: like many of us, she needed a tool that worked for her—not the other way around. Her husband, a self-taught tech whiz, created CinchShare based on her needs as a network marketer. And they’ve been a business duo ever since! (How cute is that?)

Their secret? She brings the strategy; he brings the systems. Together, they keep adding features that actually make life easier, not harder.

More Than Just Direct Sales

Although CinchShare started in the direct sales world, it’s evolved to serve a wide range of small business owners:

• Etsy shop owners
• Affiliate marketers
• Boutique owners
• Real estate agents
• Even lactation consultants!

If you’re a business owner doing your own posting and promotion, CinchShare was made with you in mind.

How CinchShare Makes Social Media Simple

In Jen’s words: “If you can post on Facebook, you can use CinchShare.” And that’s exactly what makes it so powerful—it’s easy.
Here’s what you can do:

• Schedule posts across multiple platforms (hello, time freedom!)
• Plan ahead so you’re not scrambling last-minute
• Use reminders to boost engagement (especially for Facebook groups)

You can even repurpose last year’s content, automate evergreen posts, and stay visible without living online.

Reuse, Repurpose, Repeat

One of Jen’s favorite tips? Reuse your content!

Algorithms rarely show your posts to everyone, so don’t be afraid to repost something that worked well. Most people won’t even notice—and if they do, they probably needed to see it again!

And if you’ve been creating content for a while, you already have a goldmine. With CinchShare, you can easily search, grab, and reshare what you’ve already written.

What You Can Do with the Free Plan

Jen knows that many small business owners are on a budget. That’s why CinchShare recently launched a free version!

Here’s what you get:

• Access to shared folders (perfect for teams!)
• Use of the CinchShare keyboard for quick replies and links
• Over 30,000 graphics in their content library
• Unlimited use of text clips for your most-used responses and links

Want to start scheduling your own content? Upgrade to Pro for just $10/month. It’s affordable, simple, and totally worth it.

Sneak Peeks: What’s Coming Next

While there’s no big launch right now, Jen gave us the inside scoop on what’s brewing:

• Dark mode (yes, please!)
• Scheduled first comments on posts—great for links, hashtags, or follow-up info

CinchShare is always growing based on what users like YOU actually want. That’s what makes it so unique.

Final Takeaway from Jen

Jen left us with this powerful reminder:
“If you want to be consistent, you have to schedule ahead. Planning your content gives you freedom to actually live your life.”

And honestly? We felt that.

Tune In and Try It for Yourself

If you haven’t listened to this episode yet, grab your earbuds and hit play. Jen’s energy, insights, and tips will have you inspired to get your content together—and finally feel ahead of the game.e practical tips on growing your business with heart, hustle, and the power of automation.