B00-st Your Biz This Halloween!

Direct Sales Halloween Tips to Boost Your Biz This October

Halloween isn’t just about costumes and candy—it’s a golden opportunity for direct sellers to connect with customers in fun, creative, and memorable ways. If you’re in direct sales, you don’t want to miss out on these seasonal strategies that turn spooky season into sales season!

Why Halloween Is a Hidden Gem for Direct Sellers

Here’s a little-known truth: Halloween is the only holiday where people literally come to your door. You’re not chasing leads—they’re showing up! This makes October the perfect time to engage, serve, and surprise your community with a little business flair.

Trick-or-Treat Meets Brand Awareness

Boo Bags for Moms

Kids get the candy—but what about their parents? Create “boo bags” filled with small product samples, a branded flyer or business card, and a note that says, “Here’s a treat just for you!” Whether it’s skincare, snacks, or scents, a thoughtful surprise for parents makes a lasting impression.

Samples with a Side of Candy

Got a food-based business like Epicure or Pampered Chef? Hand out mini chip bags with a sample dip mix and recipe card attached. Or add a sample lip balm to candy bags with a fun note like, “This one’s for mom!” Just don’t forget to label everything clearly so they know how to find you later!

Warming Stations & Sip Stops

Set up a cozy table near your front door with warm apple cider or hot chocolate for chilly trick-or-treaters and their parents. Include samples, catalogs, and conversation starters to naturally share your biz. A warm drink can lead to a warm lead!

Bring Halloween Fun Online

Host a Ghouls’ Night In

Invite your audience to a Halloween-themed virtual party! Show off your products with a twist—think spooky charcuterie boards, Halloween makeup tutorials, or DIY haunted home decor. Make it interactive, festive, and unforgettable.

Interactive Contests & Polls

Ask fun questions like “Candy corn—yay or nay?” or host a jack-o-lantern contest where people submit photos and vote for their favorite. Offer a small prize to keep engagement high and conversations flowing.

Trick-or-Treat Website Ideas

Give your website a Halloween makeover! Add cobwebs, pumpkins, and hidden treats for a spooky scavenger hunt. Let customers click through your site to “pick a door” for a trick or a treat. This not only adds fun but also drives traffic to your site in a creative way.

Halloween Marketing That Sticks

The Power of Seasonal Reels & Lives

Go live in costume or create a time-lapse reel of your Halloween setup. Not comfortable on camera? Put on a mask or hat and let it be your scroll-stopping superpower. Use filters, sound effects, and creativity to showcase your personality and products.

Email & VIP Group Magic

Update your VIP group cover photo with Halloween flair. Share themed graphics, spooky specials, and behind-the-scenes peeks. In your email marketing, run a “witching hour deal” where discounts increase during late-night hours for extra excitement.

Vendor Events with a Twist

October is packed with fall festivals, trunk-or-treats, and vendor events. Stand out with a festive table, samples, and games like “Guess the Candy Corn” to draw people in and start conversations.

Final Thoughts: Make Halloween Unforgettable

Halloween is more than costumes and candy—it’s a chance to connect in a fun and memorable way. Whether you’re handing out samples at your door, running online contests, or hosting a spooky Zoom party, the key is to show up with creativity. People will remember how you made them feel, and that’s what turns fun into follow-ups and connections into customers.

Call-to-Action:
Want more creative ways to market your business year-round? Follow or subscribe to The Other 99% podcast on your favourite platform.