Episode 105
How AI Helps Direct Sellers Work Smarter, Not Harder
AI isn’t just for tech wizards or giant corporations—it’s a powerful tool that everyday direct sellers can use to save time, stay consistent, and spark creativity. In a recent episode of The Other 99% podcast, hosts Lisa Duck and Susan Larimer spill all the fun (and truth!) about using AI for direct sellers in a way that still feels real and personal.
Why Direct Sellers Shouldn’t Be Afraid of AI
Let’s be honest—AI gets a bad rap. But if you’re using Google, autocorrect, or even GPS, you’re already using AI! The trick is learning how to intentionally use it in your business to lighten your workload while keeping your brand voice intact.
Debunking the Biggest Myths About AI
Myth #1: AI Will Take Over the World
The truth? AI only does what you tell it to do. It’s not a robot uprising—it’s a smart assistant pulling info from the web and giving you ideas faster than you can brew a cup of coffee.
Myth #2: AI Replaces Direct Sellers
AI can’t build relationships like you can. Your business is built on connection, trust, and empathy—things no robot can replicate. AI just helps you show up more often, not instead of you.
Myth #3: AI Makes Everyone Sound the Same
Only if you’re using it wrong! When you train AI with your tone, brand, and personal stories, it will sound just like you. The more input you give, the more “you” it becomes.
Myth #4: Using AI Is Fake or Dishonest
Not if you’re doing it right. Think of it like a super-smart editor—it helps clean up spelling, organize thoughts, and make your message shine. You’re still the creator; AI just smooths the edges.
Myth #5: AI Is Too Complicated
If you can use Google or talk to Alexa, you can use AI tools like ChatGPT. Even Lisa’s 80-year-old friend learned to use it for crafting professional emails!
You’ve Been Using AI All Along
From autocorrect to Netflix suggestions, AI is everywhere. Your GPS reroutes you? That’s AI. Amazon knows what you might like next? That’s AI too. You’ve got more experience with it than you think!
How AI Helps You Show Up Consistently
Consistency builds trust—and AI helps you stay on track. Lisa and Susan shared how they use ChatGPT to write weekly blogs, craft clear emails, and brainstorm content fast. That means more energy for real conversations and less burnout from content stress.
Favorite Ways to Use AI in Direct Sales
Here are some real-life ways direct sellers are using AI tools today:
- Emails: Write it yourself, then ask AI to make it clearer or more engaging.
- Social Media: Provide the topic and your thoughts—AI helps polish it up, not replace it.
- Blogs: Use AI for outlines, rough drafts, or even questions to shape your content.
- Project Management: Organize launches or courses in folders so everything stays together.
- Product Descriptions: Give AI the details and ask for a friendly, benefits-focused rewrite.
Final Tips to Keep AI Real and Relatable
- Don’t copy-paste without edits. Add your story, your tone, your heart.
- Ask AI to clarify, shorten, or simplify—not to do all the talking.
- Proofread and personalize before hitting “send” or “post.”
- Train it to know your brand by showing it how you speak.
- And most importantly: AI is a tool, not your voice. You’re still the star of your story.
Tune In to the Full Episode of The Other 99%
Want more laughs, real-life examples, and ah-ha moments? Listen to the full The Other 99% podcast episode where Lisa and Susan dive deep into how AI is helping them (and so many others!) stay creative and connected. You’ll leave inspired to give AI a try—your way.
Call-to-Action:
🎧 Listen to the full episode of The Other 99% wherever you stream podcasts, and grab our free ChatGPT prompt guide to get started writing posts that sound just like you.. Let it grow. The most powerful fundraisers come from a place of passion, connection, and care.
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