Reigniting Community and Confidence with Melina Dixon

What happens when your Facebook group feels like a ghost town?
That was one of the big questions Lisa and Susan explored with this week’s guest, Melina Dixon—a seasoned direct seller with over two decades of experience and a big heart for helping others succeed.

Melina is known for her fun, scroll-stopping graphics and her ability to turn any direct sales slump into a season of growth. But her real superpower? Analogies and honesty. This conversation is full of both.

The Power of Playful Connection in a Digital World

Melina introduces her Kick It Club Posting Challenge, a free 5-day event running from July 24–28 inside her Facebook community, Heart + Hustle with Melina Dixon. The goal? Shake things up with eye-catching, conversation-starting graphics and captions that are quick to post—and even quicker to connect with your audience.

Participants will receive:

5 ready-to-go graphics
3 caption options for each image
Simple instructions to drive engagement
Surprise giveaways 🎉

“It’s all about getting people talking again,” Melina shares. “You’ll start seeing people comment who you forgot were even in your group!”

When You’re in a Funk, Start with Connection

When the conversation turns to motivation, Melina doesn’t hesitate. “Mindset is huge,” she says. Her daily non-negotiable habit? Feed your brain. Whether it’s a podcast, a motivational YouTube video, or a Mel Robbins pep talk, investing in your mind is key to showing up with consistency and confidence.

Feeling stuck? Melina’s tip:

“Reach out to someone. A team member. A customer. Anyone. Sometimes that one conversation is the boost you need to get back on the horse.”

Bonus: sometimes that check-in turns into a surprise reorder, a referral, or just a feel-good moment that reminds you why you love what you do.

Small Wins Build Big Momentum

Melina’s timing for her challenge isn’t accidental. Many direct sellers will be returning from summer conferences, full of ideas and pages of notes—but unsure where to begin. Her challenge offers a first step, a place to take action and gain a few quick wins.

“You don’t need to implement it all at once,” she says. “You just need to do something—and this challenge is your something.”

Melina’s Must-Hear Wisdom for Direct Sellers

After 21 years in the industry, Melina has seen it all—and she’s still standing (and smiling). Here are a few of our favourite nuggets from the episode:

🧠 Daily habit: Feed your brain with something motivational or educational.
📈 Simple strategy: Track your engagement. Learn what works.
❤️ Motivational boost: Connect with a real person when you’re feeling stuck.
🎯 Business tip: It’s easier to “sell” to a friend than a follower—build relationships first.
💬 Quote to remember:

“The greatest source of happiness is the ability to be grateful at all times.” — Zig Ziglar

Melina reminds us that no matter where we are in our journey, someone is watching and looking up to us—and that’s a powerful responsibility.

Join the Challenge & Find Melina Online

Want to experience the Kick It Club Challenge for yourself? Join Melina’s group on Facebook:
➡️ Heart + Hustle with Melina Dixon

You’ll also find her fun graphics, business tips, and upcoming resources to support your direct sales journey.

Final Thoughts

Whether you’re in your first year of direct sales or your twenty-first, Melina’s advice is timeless: focus on connection, stay consistent, and be kind to yourself. The best systems in the world won’t work if you’re burnt out and bitter. But with a little fun, friendship, and fries—you might just fall back in love with your business.