Discover how direct sellers can use YouTube to attract leads and build trust with ease. Featuring expert insights from Evelyn, this episode of The Other 99% is a must-listen!

Let’s be honest—when you think of YouTube, your first thought might be teenagers unboxing products, makeup tutorials, or full-time influencers with fancy camera setups. But what if I told you that YouTube could be one of the most powerful tools in your direct sales business, even if you’re not a full-time creator?

In this episode of The Other 99%, I sat down with Evelyn, a brilliant and down-to-earth entrepreneur who helps people just like you—busy, maybe a little overwhelmed, and wearing all the hats—learn how to use YouTube to build long-term visibility and generate warm leads.

We had such a refreshing conversation about what it really looks like to show up on YouTube when you’re running a business, not trying to become an influencer.

🎯 Why YouTube Works (Even for Direct Sellers)

Unlike Instagram and Facebook, where your content disappears into the abyss in 24 to 72 hours, YouTube is a search engine. That means the videos you create today can keep showing up for people weeks, months, or even years from now.

Evelyn explains it perfectly: “YouTube is like planting seeds. It might not grow overnight, but the harvest is consistent once it’s rooted.”

And for direct sellers, this is gold.

Because we’re often short on time and stretched thin, having content that keeps working behind the scenes—even when we’re on vacation or juggling life—is a dream come true.

📹 You Don’t Have to Be a Pro (or Perfect!)

One of the biggest mental blocks? The fear of being on video.

Evelyn shares that many of her clients feel the same way—worried about how they look, sound, or whether anyone will watch.

Her advice?

“Start where you are. Don’t wait for the perfect lighting or script. Just answer a question your customer already asks you, and hit record. That’s enough.”

You don’t need expensive gear, editing software, or a studio setup. Your phone, some natural light, and a quiet space are all you really need to get started.

✂️ What to Post (And How to Keep It Simple)

You don’t need to create totally new content for YouTube. In fact, Evelyn encourages you to repurpose the things you’re already doing:

• Did you host a Facebook Live where you made a recipe or demoed a product? Upload that to YouTube.
• Answer the most common FAQ your customers ask—in a 2-5 minute video.
• Break your longer videos into smaller clips for YouTube Shorts.

A single, well-titled video can serve your business better than a dozen disappearing Instagram Stories.

💡 Bonus Tips from Evelyn

• Title it like a search. Think about how your customer would Google it. Use that as your video title.
• Consistency > Frequency. You don’t need to post every week. Even one video a month can make an impact if it’s helpful and relevant.
• Use the description box. Add links to your shopping site, free resources, or booking forms. People do click them!

🧡 Real Talk for the Everyday Direct Seller

YouTube might not be the first platform you think of when it comes to direct sales—but maybe it should be.

This episode is for you if:

• You’re tired of the social media hamster wheel.
• You want your content to work longer than a day.
• You’ve been curious about YouTube but unsure where to begin.

After listening to Evelyn, I walked away feeling encouraged, capable, and excited to rethink how I use video in my business. And I think you will too.

🎧 Listen to Episode 69 now

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✨ Final Thought

You don’t have to be famous. You don’t have to go viral.
You just have to be helpful, honest, and consistent.

Your audience is out there searching for what you offer.
YouTube just might be the bridge to help them find you.ube? Leave a comment and let’s talk!