If you’ve ever wondered whether blogging is worth your time as a direct seller, I’m here to tell you—it absolutely is. Blogging isn’t just for influencers or big businesses; it’s one of the most powerful tools you can use to grow your brand, connect with your audience, and create long-term success in 2025 and beyond.
Recently, I shared a personal blog post titled Who is Susan Larimer?, and I was blown away by the response. It received more views, comments, and engagement than any other post I had shared. Why? Because people want to connect with you, not just your products. Blogging allows you to share your story, provide value, and become the go-to expert in your niche.
So let’s break down why blogging is essential for direct sellers and how you can start today.
Why Blogging is a Game-Changer for Direct Sellers
Many direct sellers rely heavily on social media to grow their business, but there’s a major problem with that—you don’t own your social media platforms. If Facebook or Instagram shuts down your account tomorrow, all your content, followers, and potential leads disappear.
A blog on your own website gives you a permanent home for your content. Here are some of the biggest reasons why every direct seller should be blogging:
1. Blogging Helps You Get Found on Google
A well-written blog can drive traffic to your website long after you hit publish. I experienced this firsthand when I wrote a post called How Long Are Epicure Spices Good For?. After Epicure closed, thousands of people searched that exact question—and because my blog had those exact keywords, Google sent them straight to my website!
Even if your business changes, your blog continues working for you.
2. It Establishes You as an Authority
People want to buy from someone they trust. When you consistently provide value—whether it’s skincare tips, easy meal solutions, or business advice—you become the expert your audience turns to when they’re ready to make a purchase.
3. Blogs Make It Easy to Share Information
Instead of answering the same customer questions over and over, you can write a blog post and simply send them the link. It’s an easy, professional way to share information without repeating yourself a hundred times.
4. Blogging Helps You Create More Content With Less Effort
One blog post can be repurposed into multiple pieces of content:
- Social media posts (pull snippets from your blog!)
- Reels and short-form videos (turn key points into a quick tip video)
- Email newsletters (summarize your blog and direct readers to your website)
- Pinterest pins (drive even more traffic to your blog)
If you’ve ever struggled with what to post on social media, blogging gives you a content strategy that works for months.
How to Choose a Blog Topic
Not sure what to write about? Start by thinking about the most common questions your customers ask. Here are some blog topic ideas:
✔️ Product Guides – How to use a specific product, best practices, comparisons, or results.
✔️ How-To’s & Tutorials – Step-by-step guides on skincare, meal planning, home organization, etc.
✔️ Personal Stories – Share why you started your business, your daily routine, or behind-the-scenes moments.
✔️ Lifestyle Tips – Share topics that relate to your brand but aren’t product-heavy, like time management or self-care.
✔️ Top Lists – Example: 5 Skincare Mistakes You’re Probably Making or 10 Easy Weeknight Dinners in Under 30 Minutes.
If you’re stuck, try Answer the Public (a free keyword tool) to see what people are actually searching for in Google related to your topic. You can also ask ChatGPT to suggest blog ideas based on your business!
Where to Share Your Blog
Once your blog is live, don’t just let it sit there—share it everywhere! Here’s how I distribute my blogs:
1️⃣ Post it on my website (I use Oh My Hi, which makes blogging super simple) 2️⃣ Email it to my customer list
3️⃣ Share it on social media (Facebook, Instagram, LinkedIn)
4️⃣ Schedule it using CinchShare (so I don’t have to post manually every time) 5️⃣ Repurpose it into multiple social media posts and videos
A single blog post can fuel your marketing for weeks—saving you time while building your brand!
Final Thoughts
If you’re in direct sales, blogging isn’t optional anymore—it’s essential. It helps you get found online, build credibility, create evergreen content, and connect with your audience on a deeper level.
Not sure where to start? Just write what you know. Keep it simple, be yourself, and don’t overthink it. Your audience wants to hear from YOU!
And if you need help setting up your website or starting your blog, reach out—I’d love to help.
So, are you ready to start blogging? Drop a comment or send me a message—I’d love to hear your thoughts!
Leave a Reply