REGISTRATION OPEN OCTOBER 15-18, FOR FOUR DAYS ONLY!

LIVE BEGINNER-FRIENDLY WORKSHOP WITH LISA DUCK

BEYOND THE FOLLOW

Create a freebie people actually want, grow your email list and give your new subscribers somewhere to go next

Live Q&A

Lifetime Replay

$27 USD

YES, I WANT TO BUILD MY LEAD MAGNET

You worked hard for the follow.
Now what?

Followers can disappear.

Social media is unpredictable. People see your content and then the algorithm moves on.

It’s not always clear what to offer.

You know you should have a freebie, but figuring out what to create can feel overwhelming.

You need a simple next step.

A lead magnet gives people a clear, helpful next step and keeps the conversation going.

A lead magnet gives the right people a reason to keep the conversation going.

Turn casual followers into email subscribers, and start building real relationships with people who are genuinely interested in what you offer.

FOLLOWERS

Someone finds your content on social media.

EMAIL SUBSCRIBERS

They join your list with your freebie.

RELATIONSHIP

You stay in touch and guide them toward your offers.

By the end of the workshop, you’ll have a clear plan.

Choose the right topic

Find a topic your audience actually cares about.

Write a clear promise

Create a headline that gets the right people to opt in.

Pick the best format

PDF, checklist, mini training or something else, choose what fits you.

Plan the quick win

Give people a helpful result they can get quickly.

Create the next step

Know what to say and where to send them after they opt in.

I WANT THIS

Lisa Duck wearing a denim jacket and holding a colourful coffee mug in her home office.

Hey 👋 I’m Lisa!

Business tech, explained in plain English

I’m your systems nerd, and I help women, and a few good men, building businesses in midlife make websites, email marketing and business technology feel a whole lot simpler.

“Just because you didn’t grow up with all this technology doesn’t mean you can’t learn how to use it”

Everything you need to stop staring at a blank page.

You’ll walk away with practical tools, templates and guidance you can use right away.

Live Workshop

Step-by-step training with live Q&A.

Fill-in-the-blank workbook

Follow along and apply what you learn.

Starter lead magnet template

A Canva template to make it easier.

The Delivery

A basic understanding of how to automate your lead magnet.

Lifetime replay

Watch and rewatch whenever you need it.

YES, I AM READY TO BUILD MY LEAD MAGNET

This workshop is for you if…

You’re new to list building and want a simple, beginner-friendly approach.
You’re not super comfortable with technology, but you’re willing to learn
You have a fuzzy idea for a freebie but aren’t sure how to bring it to life
You’ve started a lead magnet but feel stuck and want to finish it.

Join Beyond the Follow

$27 USD

Live October 21 + lifetime replay

[DIGITAL PRODUCT] Beyond The Follow

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Beyond The Follow

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FAQs

Q: Will a lead magnet guarantee my success?

A: No, and I would never promise that one freebie will magically grow your business.

A strong lead magnet gives interested people a reason to move beyond simply following you on social media and join your email list. It creates an important first step, but your results will also depend on how well the topic fits your audience, how consistently you promote it and what happens after someone subscribes.

Inside the workshop, we will create a simple plan for all of those pieces so your lead magnet has a real job to do in your business.

Q: Is this workshop beginner-friendly?

A: Absolutely. This workshop is designed for business owners who are new to lead magnets, email lists and automation. We will walk through everything in plain language, one step at a time.

You do not need to be techy, and there are no dumb questions.

Q: What will I leave the workshop with?

A: You will leave with a clear lead magnet idea, a plan for creating and promoting it, a starter template and the know-how to connect it to a simple follow-up system.

You may not have every piece completely finished during our time together, but you will know exactly what to do next.

Q: I already bought one of the Ready-to-Use Lead Magnet Systems. Would this workshop still be helpful?

A: Absolutely. Your Ready-to-Use Lead Magnet System gives you the content and tools. This workshop will help you understand how all the pieces work together, how to personalize your lead magnet, how to promote it and what should happen after someone signs up.

It is a great opportunity to turn what you already purchased into a working system for your business.

Q: Do I need an email marketing platform before the workshop?

A: No. You can attend even if you have not chosen an email marketing platform yet.

The workshop will focus on the strategy and the steps you need. I will explain the technology in a beginner-friendly and platform-neutral way, so you can apply what you learn using the tools that work for your business.

However, if you are looking for a user-friendly option that brings your website, forms, email marketing and automations together in one place, I recommend checking out Oh My Hi.

Please note: I am an Oh My Hi affiliate, which means I may earn a commission if you sign up through my link, at no additional cost to you.

Q: Do I need Canva experience?

A: No. You do not need to be a Canva expert.

I will share simple, beginner-friendly guidance, and you will receive a starter template to help you create your lead magnet without beginning with a blank page.

Q: What is included with my registration?

A: Your registration includes:

Lifetime access to the workshop replay
The live Beyond the Follow workshop
A fill-in-the-blank workbook
A basic starter lead magnet template
A practical toolkit to help you plan, promote and deliver your lead magnet
Live Q&A

Q: Do I have to attend live?

A: No. I would love to have you there live, especially so you can ask questions, but you will receive lifetime access to the replay.

Q: How long is the workshop?

A: The workshop will be two hours or less, including time for live questions and answers.

Q: When is the workshop?

A: Beyond the Follow is happening live on Wednesday, October 21, 2026, at 9:00 a.m. PT and 12:00 p.m. ET.

Q: How much does it cost?

A: Registration is $27 USD.

Q: What if I still have questions?

A: I’m happy to help. Reach out to me at [email protected].

Q: What is the refund policy?

A: Due to the digital nature of this workshop and the resources included with your registration, all sales are final and non-refundable. Please review the workshop details carefully before purchasing. If you have any questions, contact me at [email protected] before registering.

Your followers need somewhere to go next.

Create a freebie, grow your email list and start building real relationships.

YES, I’M READY TO GO BEYOND THE FOLLOW