Beyond the Follow: Live Lead Magnet Workshop

REGISTRATION OPENS OCTOBER 15 FOR FOUR DAYS ONLY!

LIVE, BEGINNER-FRIENDLY WORKSHOP

Beyond the Follow

In two hours or less, you’ll plan a freebie people actually want and learn how to personalize it and automate it, so you can grow your email list and give new subscribers somewhere to go next.

📆 MARK YOUR CALENDAR:

October 21, 2026

9 a.m. PT | 12 p.m. ET

Join the early-access list

Be the first to know when registration opens and get access to the waitlist-only bonus.

By joining, you agree to receive workshop updates and occasional emails from Lisa Duck about email marketing and simple business systems. Unsubscribe anytime.

You don’t need another random freebie

A useful lead magnet should do more than collect email addresses. It should solve one clear problem, introduce people to how you can help and create a natural next step.

Attract

Choose an idea that speaks to the right person and solves something they care about now.

Deliver

Understand how your form, delivery email and automation work together.

Lead somewhere

Give your new subscriber a natural next step instead of leaving them at the download.

What you’ll learn

No giant funnel. No complicated tech lesson. Just the pieces you need to plan something useful.

Don’t Miss Out!

How to choose an idea your audience will find valuable
How to write a clear promise that makes someone want it
Which format makes sense for your idea
What to include without trying to teach everything
How signup, delivery and automation work together
What should happen after someone receives it

You’ll leave with a plan

Live workshop and Q&A
Fill-in-the-blank workbook
Customizable starter lead magnet template
Starter Lead Magnet Toolkit
Lifetime workshop replay

The workshop will be $27 USD when registration opens.

I Need This!

Waitlist-only bonus

My Simple Lead Magnet Tech Stack

Take a short behind-the-scenes tour of the tools I use to collect email addresses, deliver lead magnets and welcome new subscribers.

Waitlist members who register during the four-day window receive this bonus.

Lisa Duck wearing a denim jacket and holding a colourful coffee mug in her home office.

Hey 👋 I’m Lisa!

Your Systems Nerd

Business tech, explained in plain English

I help women, and a few good men, building businesses in midlife make websites, email marketing and business technology feel a whole lot simpler.

Just because you didn’t grow up with all this technology doesn’t mean you can’t learn how to use it.

Yes, Teach Me in Plain English

FAQs

Q: Is the waitlist free?

A: Yes. The workshop will be $27 USD when registration opens.

Q: What if I cannot attend live?

A: Everyone who purchases will receive lifetime access to the replay.

Q: Do I need an email platform already?

A: No. We’ll walk through the pieces you need, how they work together and my top recommendation for beginners.

Q: Is this a Canva design class?

A: No. The focus is on planning something valuable and learning how to deliver it. I’ll also share a few simple, beginner-friendly Canva tips to help your lead magnet look polished and professional.

Q: I bought one of the Ready-to-Use Lead Magnet Systems. Would this workshop still be helpful for me?

A: Absolutely! Your Ready-to-Use Lead Magnet System gives you a strong head start. During the workshop, you’ll learn why each piece matters, how to personalize your lead magnet for your audience and how to connect it to a simple system that grows your email list.

You can bring your Lead Magnet System to the workshop and use it as you work through the exercises. If you haven’t finished setting it up yet, this workshop will help you move it forward. You’ll also leave with the knowledge to plan and create future lead magnets of your own.

READY TO GO BEYOND THE FOLLOW?

Join the early-access list

Registration will open October 15 and closes October 18.